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Boudica Marketing

Fierce Social Media, Marketing, & Advertising Solutions

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Get out of your head. Why you can't do anything about competition. 🗝

Mindset for beating the competition

Do competitors scare me? Honestly, yes! Do I let it get in my head? Sometimes, but not for long. Here's what I do get out of my head when I feel threatened by my competition.

I landed the elephant of clients when I first started out my social media, marketing, and advertising business. Me doing a good job marketing his business attracted my competition like flies on shit. I get it. When I was working in the advertising department of several news media companies, we would pour through publications to find ads so we could call on them to steal away marketing dollars from our competitors.

If my dream client's marketing attracts my competition, maybe I'm doing my job right.

If my clients have a need, I make it my mission. Whatever they feel, I feel. I treat their business like my own. When any of my partners fail or are suffering, I feel the loss and disappointment too.

I imagine we have a deep mental connection beyond words. I'm there in a second to adapt their strategies to help them reach new goals. I love going the extra mile, always willing to going above and beyond.

When my mind wanders over to the dark side, I start to seek approval too much. I feel fear if my emails and text to my clients are left unanswered. If I see them connecting to my competition, all kinds of thoughts race through my head. Does this mean they're not happy working with me anymore? What did I do wrong? Am I not good enough?

Then I refocus because at this time or anytime I can't be allowing "stinking thinking" to take over. Be secure in my abilities to help my clients.  I can only control how much effort I give to help them get the results with their social media, marketing, and advertising while I am still there serving them.

If I do right by them, I hope they will be thrilled to continue working with me no matter how amazing the competition is.

No matter how fearful, scared and anxious I get from my own dark thoughts that I might lose a client to my competition, it helps to remember that while I have them, I can still serve them the very best that I can and let them leave knowing someone really cared about them. Yes, a piece of me might be lost if they stop working with me, but I know with the right attitude I'm going to be ok, no matter what.  

Thanks for stopping by and taking the time to read this! 

XOXO
Boudica

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LinkedIn —>Rebecca M Colvin
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Want to work with me? Fill this quick form out to request a  15-minute consultation –> Contact me

 

 

 

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Posted byBoudicaDecember 7, 2019April 17, 2020Posted inadvertising, BrandingTags:Business, Customer Service, Marketing, Mindset, social mediaLeave a comment on Get out of your head. Why you can't do anything about competition. 🗝

7 steps to designing winning ads

Boudica Marketing
awardwinningadboudicamarketing
This is a Heating and Air company newspaper ad that won a company-wide "best ad" monthly contest when I was working at Swift Communications, Greeley Tribune (Jan. 2016) I was the sales rep so I didn't do the graphic design part, only provided the images, instructions and copywriting.

Are you interested in doing paid advertising your business, but unsure of what you need to put into your actual ad?

Paid advertising is a sure-fire way to cast a wider net to reach the audience most likely to use your products and services, and you can find more success by targeting your message to the right person, at the right place at the right time.

Here are a few insider tips I've used while working in the media news industry that helped me put ads together for my clients.  

Seven components for designing award-winning ads. These tips are for newspaper ads, but the principals can be applied to other advertising platforms. In all cases, less is best. Remember this, confusion repels, clarity attracts. 

1. Clear Message - Do you understand what the ad is about instantly? It should target a specific audience. Make it clear, who should do what, by when and why.

2.  Attention-Grabbing Headline - Does the headline tell readers what problem it solves for them? Does it draw you in and make you want to read the rest?

3. Incentive - Give the reader a reason to act. Show them what makes you different and why they should come to you. This should be an offer you have tested and already know works really well. Use your "best offer".

4. Call to action - Use a verb that captures the soul of your product or service, create urgency, and give them a reason to respond immediately.

5. Clean Layout - 50% of the ad should be for the reader, what's in it for them. Make it clear what the reader should read first, second and third. White space is your friend because it draws the eye to more important aspects of your message.

6. Impact - does the ad have a distinct voice? Will you remember it tomorrow? Does it make you feel an emotion or mentally experience the product? 

7.  Use images of your target audience or something relatable to them. 

Combining all of these elements together, you will be able to create an ad that will attract and convert your target audience, helping you get new leads and grow awareness for your business.

Thanks for reading! If you got something from this please be sure to share it with someone that could use the info. 

Becky Colvin

Founder of Boudica Marketing

Connect to me on LinkedIn!

Sign up here for a 15-minute strategy call. 

Try out the best free online photo editor!

Keep reading my blog to learn more about marketing and advertising!

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Posted byBoudicaApril 24, 2019December 16, 2019Posted inadvertising, MarketingTags:Ad design, ad design layout, do it yourself marketing information, effective ad design, HVAC ad ideas, Marketing, print ad, Print ad design1 Comment on 7 steps to designing winning ads

Shower someone with attention!

Boudica's Market

Check out my online store to find gifts for special people and every occasion! Allow 4-8 weeks for delivery!

Shop Now

Free shipping!

We find the most interesting and fun gifts for you to buy for all occasions.

Giving creates a sense of joy.

Our mission is to bring you the fiercest gifts to create lasting memories.

Please allow 4-8 weeks for delivery! Don't wait too late to get this in time.

Free shipping on all orders!

We believe that shipping should be free when it takes a while. You can track your orders through fulfillment, and if you ever have any questions, just email me at Boudica@BoudicaMarketing.com

Fun gifts for everyone!

I'm a mom to three that loves throwing parties and giving gifts

Don't worry about thinking about the best gifts, my selection is from personal experience or what is trending so you can find some fun things no matter how hard it is to shop for the person you want to shower with love.

  • Gifts for her
  • Gifts for him
  • Gifts for kids
  • Gifts for girls
  • Gifts for boys
  • Gifts for Birthday's
  • Anniversary gifts
  • And Lists like this one of course 🙂
  • Christmas gifts
  • Fun gifts
  • Funny gifts

Shop now at boudicasmarket.com


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Posted byBoudicaJanuary 20, 2019January 24, 2019Posted inDropshipping, Ecommerce, giftsTags:dropshipping, ecommerce, MarketingLeave a comment on Shower someone with attention!

The truth about working remotely when you have kids

Kids are life.

It's been almost two years since I took the plunge to create my own company instead of going back to the corporate world, giving me the flexibility to work remotely.

I thought that working from home was supposed to give me more time to spend with my kids, but I quickly realized I could probably work non-stop on my business if I could. It's helped to plan out activities with them to keep them on my to-do list. I found that those uninterrupted moments are the memories that I cherish the most.

It is a blessing that I never need to ask permission to take them to Dr.'s appointments or go to their school parties. If dad gets another IBS flareup, I can without hesitation step in to take care of them all, with no worries about begging for permission to work from home.

Working in my pj's, wondering if I should probably take a shower soon, my three-second walking commute, and having my kids, at arms-length, has honestly, been wonderful and worth every second.

I've enjoyed working at coffee shops and restaurants, but they are equally distracting and requires showering and commuting to. Then while I was there, I was missing my kids again. 😆 I think it's fun to do once in a while but serves to remind me why I wanted to work from the comfort of home in the first place.

Boudica Marketing is a social media, marketing, and advertising agency founded by Boudica. Helping business owners with new ideas, build up their online presence, get new leads, sales and customer service support through social media, growing awareness and brand recognition. Like and follow my page on Facebook @BoudicaMarketing for free info about marketing and advertising.

Want to work from home too? For ideas and inspiration, check out my resources page. 

 

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Posted byBoudicaJanuary 20, 2019March 26, 2019Posted inadvertisingTags:Marketing, work from homeLeave a comment on The truth about working remotely when you have kids

Use this to grow your business faster

Digital Marketing

 Save yourself some time and hire an experienced social media marketing and advertising consultant to help you!

Someone who can...👇
- Save you time by managing your online presence and reputation
- Handle tedious set up and optimization...
- Create and curate content 👈
- A professional to help you with customer service and sales support through social media 💪
- Someone experienced in online lead generation 🙏
- Someone with experience in copywriting and creating ads, to schedule your digital paid ad campaigns 🦋
- Someone to help you come up with a marketing strategy, then help you advertise it with multi-media buys to get quotes, reserve and manage the ad space
- Consulting, strategic planning and reporting ✅
- Ad & video creation 🦄
- Updates/website creation 🎂
- Seo, blogging and review generation ❤️
- Email marketing 🎶
- Funnel creation 👨‍👩‍👦‍👦
- Someone to keep an eye on your business's online reputation management 👩‍❤️‍💋‍👩
- Write and send out press releases.
Social media marketing has huge benefits allowing you to nurture and service your customers. Engaging on social media can impact search engine visibility to help you show up on page #1 of online searches! A review from your happy clients can be the best source of word of mouth advertising.
Becoming visible creates a spark of interest that leads to research before they make a buying decision.

Boudica Marketing offers thriving businesses the next step to achieving the edge they need over their competition.

Every client has different needs, not one size fits all so we create custom solutions to market their business based on their who their customers are, the industry, company needs, budget, and goals.

Boudica Marketing offers over a decade of experience helping businesses and people with every personality and industry, get more awareness.

This is not all-inclusive but to show you what is possible for me to personally assist your business with:

- Facebook
- Instagram
- Twitter
- Linked In
- Snapchat
- Pinterest
- Youtube
- E-commerce
- Video
- Websites - WordPress, Squarespace, Wix, Shopify & more
- content creation
- writing and blogging
- reputation management
- online business listings
- review landing page
- email marketing
- retargeted display

I would love to hear more about your business that would benefit from social media, marketing, and advertising.

Schedule a call with me

Becky
Becky Colvin CEO of Boudica Marketing

Read my blog to learn more about marketing, advertising, and social media
BoudicaMarketingreviews

 

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Posted byBoudicaJune 4, 2018December 16, 2019Posted inadvertising, Branding, Ecommerce, social media marketingTags:Marketing, Social media marketing1 Comment on Use this to grow your business faster

If you get knocked down, get back up.

Becky Colvin

Since the end of May 2017, I've been determined to start my own business so I could work remotely from home.

My why? My 3 young children. It started to get depressing being away from them 10 hours a day at my advertising job in another city working for a large news and media publishing company.

So I decided to focus on creating multiple sources of income.

Among them is this website which I started while working at my last job as a side hustle.

I monetized it with affiliate partners offers and Google Adwords, offering value in the form of information about marketing and advertising.

I started a podcast and monetized that, it's called The Boudica Show.

Whenever I would get knocked down and felt like I wanted to quit, I'd get back up, give my self a pep talk to keep going.

I'd meditate more. I would clean my desktop, office and my house. I would check my account more often and try to plan ahead better.

I would work on my mindset, tell myself during moments of self doubt when things weren't clicking and depression would set in, that Boudica Marketing is the greatest ad agency in the world. 

Then I would focus on being better, learning and perfecting my skills.

The little things helped. The small things. Like the time I got an email that my new podcast was shared on radio public.

I'm happy to report that things are progressing just great with my new marketing agency. And I'm continuing to take on new clients. I have had a few proposals fall through, but honestly, I felt it was meant to be because these were people that wanted free work and guaranteed results. I don't really want that kind of pressure.

I want to work with people that values and understands the benefits of social media marketing as a way to reach new clients for their business.

One of the streams of income that I've fallen into that's exploding right now is social media management. I help my clients with engagement, customer service and even sales support using social media.

It's been amazing being there to see my kids grow up this last year. I had a few oh shit moments that made me frantically apply for jobs but then I realized every time I would say or do the opposite of what I should have. It came back to not being quite ready to give up.

I'm just going to keep being brave, trying new things, and working hard at this thing called being my own boss.

Are you on the same journey as me? I'd love to connect with you. Listen to my podcast and join me inside a group. See below.

  "The Boudica Show" can be found on Apple Podcast, Pocket Cast, and Radio Public.

Here are a few of the groups and pages I run.

Social Media Managers Support Network - Interested in working from anywhere? All you need is a laptop, phone, and wifi. This is a group for all skill levels to connect and help each other learn how to get paid managing social media for busy business owners and other ways to generate income from the comfort of home.

Fort Collins Entrepreneurs - In the Fort Collins area and want to have an in-person support group, a place to form masterminds? Join the community!

Fort Collins Kids Clothing Swap - for N. Colorado parents that want to join the community, we have physical swaps free twice a year.

Kids Clothing Swap - page for news and information about upcoming clothing swaps

Roller Derby Info- into roller derby? This is the group for you! Connect with derby fanatics around the world on this page

You know you like to travel if Group- Here is where like-minded fellow travelers can share great places to go, and experiences they've had along the way.

Fort Collins Working Moms Stay at Home Dads Page - a place for local parents to connect and share information and get support.

Fort Collins Working Moms Stay at Home Dad's Private Group - a place for families in Fort Collins to plan meetups and get support for the wild adventures of being a working/stay at home parent in Fort Collins, Colorado. A place to share things to do in Fort Collins with kids.

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Posted byBoudicaApril 27, 2018August 1, 2020Posted inadvertisingTags:Blog, Colorado Marketing, Colorado Marketing Companies, content marketing, Featured Content, Fort Collins Marketing, Marketing, Native Advertising, News, Social media marketing, social media marketing support group, Tips and tricks to stay saneLeave a comment on If you get knocked down, get back up.

7 ways to brand your business With Boudica

Boudica Marketing logo
boudicamarketing.com

There is more to branding than having an easy to recognize logo across all your advertising channels, matching images, similar color scheme, a name people can say and remember, a tagline that tells people what your values and benefits to them are.

It's also how you go about nurturing your customers for brand recognition, loyalty, referrals, repeat visits and multiple purchases.

And about how people feel about you when they think about you. What they say about you to people they know.

Branding ensures when people are ready to buy your services, they already know who you are and what makes you special. Branding builds trust.  I put together 7 ways you can start branding your business to grow awareness and get leads for your business.

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#1. It all starts with a plan. Determine your audience, what their behaviors, wants and needs are.

2. You should have a clear goal of the results you want from your advertising, and the current state of your business.  Analyze your strengths, challenges, competition, and threats.

3. Sales Cycle. Depending on what your industry is, you could have a long sales cycle or a short one. How you position yourself in the market will depend on these factors.

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#4 Freshen up your online presence. Create matching social media profiles with high-quality images. You really don't have to be everywhere. It's ok to focus on 2-3 platforms your audience spends the most time on. When you set up multiple platforms you can gather your followers wherever they spend time, allowing them to interact with you in real time to improve the customer service experience. You'll want to be able to be found online by the people seeking you out to service them. Social media is indexed by search engines, so the more live your channels, content, and reviews are, the higher your position will be in the search results.

Many social media platforms like LinkedIn allow you to download your list of contacts, giving you a nice start to an email list to start inviting people to your pages and asking for reviews.

Learn how to use Facebook for your business or brand to grow visibility.
Boudica Marketing

#5 Social Listening

Set up a keyword search and alerts so you can respond to any mentions for possible sales opportunities or chances to respond and share any reviews.

#6 Referrals. The highest form of flattery is a client that comes to you and says they heard about you from a friend.The internet is the ultimate form of word of mouth. Whenever you have public reviews and comments, good or bad, be sure to respond quickly, professionally, publicly, and offer a resolution. Many will seek you out online to resolve any of their issues or rave about your great service. When people have a bad experience offline, they are more likely to share this with their friends online than a good experience. Ignoring your fans, trolls or haters comments that pop up online can be harmful to your reputation, and hurt your chances of getting new or repeat business. Your potential clients can see how you handle their complaint. If you handled it well, it will boost your trust and credibility.

john-schnobrich-520022#7 Community involvement.

Supporting a cause, or starting one that solves a need in your community can instantly put your brand in front of a huge network of talented, giving people in a positive way.

Share everything with your local media and other publishers relevant to your industry in the form of a press release.  For more on how to do this see 5 insider tips on how to get in the news. Create a physical sales funnel with a bounce back offer so people you are reaching "offline" can connect with you later. This could be a sign up for a contest, coupon or special time-bound offer that they submit their information willingly to you. Create custom ads, targeting your ideal audience with compelling images that look like them. Create ad copy that energizes them and makes them feel something. Create a call to actions that feed into a sales funnel you created with your marketing strategy.

Thanks for reading!

I hope these ideas on how to brand your business will help you reach your end goal!

Need help with branding, social media and advertising so you can grow your visibility and business? Contact me today to take your marketing to the next level.

Consultation

Have questions about social media, marketing or advertising? Sign up for a one hour dedicated consultation Q&A session. We will do an in depth audit of your digital and create a customized strategy with recommendations you can use to start growing your business right away.

$500.00

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Posted byBoudicaJanuary 6, 2018April 17, 2020Posted inadvertising, BrandingTags:Blog, community, Marketing, News, press release, websiteLeave a comment on 7 ways to brand your business With Boudica

How to design your own ads using Canva

Boudica Marketing Logo

Here are some of the ads and logos I've designed with Canva.com, a super easy-to-use online website design program that allows you to drop and, drag, use templates, and upload your own images to use in customized ads of sizes and formats. you choose.

I've used many other design tools and they are costly and not as intuitive to use as Canva is. This was a game changer in my solo agency that I started in 2017 so I could have job security and work from home.

New features are constantly being added. I invite you to try this out if you have any need for designing or advertising. You can even create beautiful personalized resumes, digital products, and invitations!

Visit: www.canva.com

 

 

 

Seneca House Logo
Seneca House Residential Assisted Living in Fort Collins, Colorado

Boudica Marketing Logo
Boudica Marketing
Full stack agency based in Fort Collins, Colorado

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channelartyoutube
Applewood Arts Festivals

Learn more about branding here

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Applewood Arts Festivals

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Applewood Arts Festivals

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Applewood Arts Festivals

fortcollinskidsclothingswap
Fort Collins Kids Clothing Swap

Need help advertising or marketing your product or business? Set up a free consultation at calendly.com/boudica60ad

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Posted byBoudicaJanuary 6, 2018May 16, 2023Posted inadvertising, Branding, Graphic Design, social media marketingTags:design, Marketing, social mediaLeave a comment on How to design your own ads using Canva

How the internet improved my hard of hearing life

I've always embraced technology from a young age.

Growing up in Colorado, I spent a lot of time playing outside when the weather was good.

 I only came home for lunch and had to be home by dark.

My stepdad would always say "Kids should be seen but not heard," if we were noisy.

He worked at AC/DC, a small appliance repair company, and then later at JC Penny, repairing appliances.

We had an Apple computer when they first came out.

He taught me how to play games on it.

They were learning, and spelling games, and some taught me how to code.

We had AOL. It was slow and used "dial-up," so it tied up the phone line when we used it.

I always had all kinds of electronics in my house.

We even had a full-size space invaders arcade game in our basement, and my dad modified it to use pennies to play.

In high school, I took computer classes on an Apple computer that looked like a dog kennel with a tv screen and an attached keyboard. I learned CAD design programs and how to type on a keyboard correctly.

I was born in 1977, part of GenX. Many studies say I'm a millennial. There are also other names like Gen Mill.

I was born partially deaf. I can't hear sounds like other normal hearing people can.

For me, the sound volume is always turned down - about halfway compared to normal hearing people.

My grandmother, mother, daughter, and I all inherited the same genetic bilateral sensorineural hearing loss. My older brother hears fine. My boys hear normally. Many others in my family can hear perfectly too. Genetics are weird.

Growing up, I started talking and walking later than other kids my age. I was quiet, but I wasn't stupid. I was taking a lot in. I was a visual, hands-on learner.

I got my first hearing aids when I was 4, after failing my first hearing test.

Now, newborns are tested at birth so they can be fitted right away for hearing aids to avoid any delay in speech or development.

When you lose one of your senses, the others over-compensate. I learned to read lips and body language.

My memory, attention to detail, intuition, and manifestation abilities were heightened.

I didn't let my hearing loss slow me down.

Growing up, I could do everything everyone else could except hear all the way.

My mom taught me how to make money by collecting aluminum cans for money to go to the pool during the summer.

I ran lemonade stands and had garage sales.

Once my brother and I made a circus and charged money to neighborhood kids to run in an obstacle course and play games in my front yard.

I was active, trying out many things my whole life.

I took dance classes when I was a small kid and played t-ball and softball.

I tried basketball and volleyball and danced with my friends in the middle school talent show.

In high school, I was a cheerleader. We won second in the state in a nationwide cheer and dance competition we were in.

I was a diver for the swim team and on the gymnastics team.

I played flute in the school band and once got "first chair" and a solo part during a concert.

When I marched with my school band, I was playing the flute or carrying the banner in front of our marching band with another cheerleader.

We had a blast marching in parades, including our home-coming, harvest festivals, state competitions, and CSU's homecoming.

I was a track all-star. I did it all, hurdles, running short and long distances, high jump, long jump, shot-put, and relays.

I received academic all-star awards for having good grades during high school.

I held a high-grade point average for most of my classes.

I lettered in all the sports I did.

In my junior year, things fell apart a little bit for me. My parents moved from Windsor to Loveland, and I had to attend a new school.

I decided to hate it. I got in trouble.

Dropped out of sports.

I got bad grades for not following instructions.

I ran into the principles truck while backing out of the parking lot to ditch class.

He was kind enough to forget about me playing hooky for not being a hit-and-run.

I paid for his deductible so he could fix the dent on his truck.

I returned a crappy book to my teacher after failing her class for not bringing it back in time. I did the right thing, but too late.

As soon as I turned 18, I moved out of my parents' house, back "home" to Windsor.

I wanted to finish my senior year with the class I grew up with. Graduate with my friends.

I first lived with an older friend; she invited me to share a place with her after I turned 18.

She couldn't stand living with me and moved out after a few months and left me alone.

One night while I was out eating with a friend, my apartment was broken into and trashed. My hot water heater was broken and never fixed. I had no hot water for many weeks.

I decided to move into a new place that had opened up down the street.

My new house was broken into as well!

I lived alone for the rest of my senior year of high school. And although I loved it, it did get lonely at times.

I'd accidentally oversleep, and be late to class.

Only so many times will they allow you to sign your own excuses for yourself when you're late for school.

I was kicked out of high school in my senior year for missing too much school.

I didn't give up on graduating high school with a diploma.

I re-enrolled in high school the following year in a new city and state.

My new school district required a hearing test that I failed.

They helped me get services that replaced my hearing aids. The moment I got hearing back, was amazing!

I remember wearing my hearing aids while driving home after picking them up from the audiologist.

I could hear birds chirping, and the words being sung on the songs playing on my radio.

I was afraid the engine of my Honda might explode. I had never heard of an engine running before. My friends finally filled me in; it always sounded like that.  It was pretty normal sounding for a car engine.

I graduated half-semester with a high school diploma.

After graduation, I moved back to Fort Collins to live with the guy I had been dating since I was 17. We later broke up when I was 23.

I met my husband shortly after and had three kids.

I've tried many jobs in life trying to figure out what I'm good at.

I've been a babysitter, fast food worker, waitress, barista, telemarketer, pizza delivery driver, call center rep, cell phone salesperson, retail store manager, marketing, and advertising sales consultant.

I've had to adapt to every job because of my hearing loss.

My hearing loss causes my understanding of speech to be delayed.

It's a little harder for me to understand verbal instructions.

Sometimes up to 5 minutes can pass by after someone says something to me that I heard before I could finally understand what was said.

It's frustrating for someone that is deaf or has a hearing loss to have a normal conversation. Frustrating for people who are talking to them too.

I can't hear over the phone very well. It's hard to stay focused on any phone conversation. I have to turn the volume all the way up.

Background noise is a significant annoyance. If there is any, that is all I can hear.

Many people I meet can't really tell I'm hard of hearing unless they see my hearing aids.

My long hair usually covers them up.

I don't point out my disability.

Most people find out I can't hear when I'm changing out my battery after it's died, or when I tell them I can't understand what is said.

Many times in life I've ignored condescending looks seemingly questioning me for not listening, or paying attention.

I'm used to disgusted looks after I ask a "dumb question" if it's been talked about already.  Or for asking "what?" too many times for clarification, to be 100% sure that I understand what's being said to me.

I clarify because I get confused easily. Once I understand things, I'm solid.

Being hard of hearing is like playing the game "telephone" with everyone you ever talk to - all the time.

I'm frequently wrong about what people actually say.

If I'm not looking at the person talking to me, fully paying attention to them, and reading their lips, I might not understand them fully.

I don't define myself by my disability.

After graduating high school, I took a few college courses before I realized that I wasn't 100% sure what I wanted to do with my life. I was wasting my money and time there at that point.

I stopped going after I earned a few credits at a 4.0 average, to focus on working to support myself instead.

I got my first cell phone when I was working in the cell phone industry. It was a huge Nokia from Verizon. I used it for calls and texts.

My first camera phone took small pics, but you could only send them via text. If you emailed it, the resolution on resizing was terrible. It had no internet access.

Then I got a used Blackberry because I was ready to get better access to my email.

Does anyone remember these? I couldn't get it to work for me.

I got access to a desktop computer when I moved in with my husband and at my cell phone sales job.

I joined Freecycle and used Craigslist.

I auctioned stuff on eBay and purchased cheap accessories and replacement cell phones.

Fast forward to my first real corporate job.

My client was impressed with my follow-up when I sold her a cell phone with a free data plan for a month.

I called to remind her to remove it if she wasn't using it. Then she invited me to work with her at the Coloradoan.

For many years I worked at that newspaper, learning all about advertising and marketing (with a cell phone that didn't get online at all.)

She taught me so much about leadership, marketing, and advertising.

My sales talents had been well-honed from reading books on sales and from years on the sales floor selling, recruiting, and teaching others how to do it.

This was right about when the iPhones started to come out.

I remember at the time I was using a Magenta Motorola V3 Razr.

Then the hinge broke, and I was forced to upgrade. That was when I finally got my first "smart" phone.

MIND BLOWN!

I developed an addiction to reading and creating content online, and connecting to others using social media. Finally, I felt like I could connect to others, on an even playing field. Who cares if you can hear on social media?

Then my work got really into digital advertising.

Newspapers nationwide were getting shut down, consolidated, or moving to once-a-week, twice-a-week publications with online websites to update everyone daily on news and info.

I watched sadly as the Coloradoan sold thier press. We outsourced our printing to our competitor, Denver Post.

I remember going on a tour of the Coloradoan when I was a kid, seeing the press in action, printing newspapers.

I also got a tour of the press when I started working in the Coloraoan advertising department, but it wasn't running at the time.

Working at a media news publishing company for ten years helped me learn so much about advertising and digital marketing.

From the beginning of social media and the internet, I was there and trying everything.

It became so ingrained into my daily life,  that I became an online examiner in my free time, writing stories about roller derby. (A sport I joined at 26).

This taught me more about journalism, writing content for targeted audiences, and promoting it on social media.

I paid out of my own pocket for a social media marketing management course to learn more about managing social media for others.

At work, I suggested adding social media management to our client's marketing options.

We all became experts in social media to grow our followers and reach, but I noticed many didn't appear to have the same interest in social media that I did.

I was mocked for using it so much and even got in trouble a few times for being so social.

I quit friending my bosses so that they wouldn't know when I was active on social media.

I perfected using social media to get prospects for advertising sales.

I had more followers than many huge companies that I worked for including my own before they started adopting it.

Social media never sleeps.

I read somewhere that people that spend more time on social media are lonelier and more depressed.

Perhaps that is true.

For many other reasons for me though.

While at the Coloradoan, I became a new mom three times over. My husband stayed home with them while I worked.

I took it hard, being away from my kids and working all day.

Then my team at work was restructured.

Shortly after getting a new sales manager, I lost my job.

I was pregnant with my third child then, and the only supporter of a family of 4 going on 5.

It seemed terrible then, but it helped me get closer to my goal of being home with them.

In my next job, I worked at the Greeley Tribune, in the advertising department there. I commuted 40 minutes each way.  I spent my entire waking life in other cities for two years.

I fell further into a depression over not seeing my kids enough.

They tore my heart out when they begged me not to go to work as I said goodbye each morning.

My first year at the new job performance-wise was phenomenal.

I blew my goals out of the water, and made more money than I ever had.

My manager was excellent. Everyone I worked with was so nice and supportive.

Then they restructured the team.

I got a new manager. Goals became unachievable.

I ran out of sick and vacation time, and I couldn't work from home anymore when my husband would get sick.

I decided working there was not something I wanted to do much longer. I saw the end coming.

When things went downhill there, I started to look around and apply for other jobs.

I was feeling overwhelmed. I wanted a work-at-home job. There weren't any that paid the same income I needed to survive. I was ready to be home with my kids.

After losing my job at the Greeley Tribune, that was the moment I started my journey to being an entrepreneur. I knew I had to use the internet to make a living.

This decision changed my life for the better.

I've become a business owner, entrepreneur, boss-babe,  mompreneur.

You can say I'm living the good life.

I'm seeing my family every day.

I can be there for them so much more than ever before. I don't have to get time off to attend my doctor's appointments or take my kids to theirs.

I can attend my kids' field trips, parent-teacher conferences, and class parties.

They are all into fun activities now.

I even have activities I do all alone, for the first time in a long time.

The nagging guilt I felt over whether I'm a good enough mom has dissipated.

The company I started was called Boudica Marketing. Boudica was my roller derby nickname. I provide marketing consultation, and social media management for businesses.

I make and update websites and develop marketing plans. I handle media buys and create ads.

I made my website http://www.boudicamarketing.com.

I also made an e-commerce gift store with dropshipping, BoudicasMarket.com

Before I lost my last few jobs, I was searching for any way to work from home.

I started learning from others who were doing the same.

I was struggling to pay our bills by myself.

My husband got sick all the time, making me miss a lot of work while he was in the E.R. hooked up to an I.V. to give him fluids and pain medicine.

A few times he was sick, and he told me he would die. I believed him.

He survived and was finally diagnosed with I.B.S.

He can't eat onions or garlic, or he could die from cramping, vomiting, and dehydration.

I remember one day I was on the way home from work, feeling like a failure at my job and life.

I pulled over to the side of the road, and in desperation, I searched from my cellphone to make more money and work from home.

An ad from Tai Lopez targeted me. How to increase your income. A youtube video pitching 67 steps.

He became one of my influencers.

My husband got jealous that I was listening to him so much on my phone.

Many people including my husband liked to make fun of Tai Lopez.

I appreciate his new ideas and other perspectives.

He made me realize that multiple forms of income and passive income were the only way to really thrive.

I started to follow and learn from anyone he mentioned, like Elon Musk, Richard Branson, and Warren Buffet.

I realized I needed to start living my life; time was limited. My kids were growing up too fast. I was missing it all.

I followed marketing industry experts Tai suggested, like Grant Cardone, and Gary Vaynerchuck.

 I connected with more people to grow my reach.
I listened to Abraham Hicks and Jim Rohn and adjusted my attitude.

I focused on being healthier so I wouldn't loathe being myself.

I tricked my mind into loving myself, by pretending to until I did.

I joined Kinobody (on Tai's recommendation) and lost 80 pounds.

I started to meditate and do yoga.

I have a hip impingement from years of sitting at my desk job.

I went to the doctor to help me diagnose and fix my hip pain.

I did physical therapy, and it helped. The pain is gone, and I know how to manage it if it returns.

I started to read again.

I give back to the community by organizing free kids' clothing swaps.

I made a considerable effort to intentionally figure out a way to better my life using the internet to work from home so I could live my life more fully - and be a part of my kid's life too in a meaningful way.

Connect to me! 

SHARE & CONNECT TO ME HERE

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Posted byBoudicaJanuary 5, 2018May 5, 2023Posted inadvertising, Biography, Branding, tai lopezTags:biography, deaf, deafcommunity, MarketingLeave a comment on How the internet improved my hard of hearing life

How to grow your business using social media - Facebook

If your goal is to have your business or brand name show up on page #1 of search engine and be trusted as an industry leader, you can't skip having a thriving social media presence.

Google thinks you're relevant when you're on Facebook and other social channels, and even more so if you have reviews.

If you landed here you might be a beginner, or want to refresh your skills on how to grow your social media following.

I'm going to share a few tips and tricks you can implement right away to start noticing more followers and exposure to your brand.

Sign up for alerts on my new blogs as I cover a series of how to do business with social media channels, one at a time, starting with Facebook.

Do you have a dedicated business page for your business? Why is it important to have one?

It's free.

To start a page for your business, one of the ways would be to simply go to any website browser and type in facebook.com.

Below the "create account" button you will see wording that says "create an account for a celebrity, band or business". That is what you'll want to click on.

The next part of the set up will allow you to choose the type of page you want based on the kind of business you are. Functions on the pages are set up a little differently depending on this.

Next, you'll want to enter all your information.

Pro Tip #1: Do: Enter your businesses information the same across all your social media channels if you can. Try to avoid vary spellings: Road, Rd. etc.

Pro tip #2: Complete every field as fully with interesting information about your company, awards, your values, services, etc.

Pro tip #3: when finished setting your profiles up, link them all together by posting links to your other social media profiles and your website.

Pro tip #4:  Photos of people, facing square to the camera with space above your head will help you get better engagement.

Pro tip #5: Use canva.com to create a professional looking cover image for your pages. When finished, be sure to look at your facebook page from desktop, phone and tablet to be sure the images are not cut off.

Like my facebook page

Once you have your page setup it's time to start getting social to grow your following by creating content and interacting with people.

The frequency of posting shouldn't be so much that people tune you out.

You'll want to research what your target audience likes and dislikes if you don't already know this.

Look at pages that are similar to your business and look at who is following them. What are they sharing? Share similar content on your page.

If you need help finding content to post, you can check out facebook trends or google trends to see what kind of things people are talking about right now. Design your posts around something that will spark a conversation about this.

You will want to post a variety of content to your page that is educational, engaging and entertaining.

To get people to interact with your post you must have some form of emotion or feelings attached to it. Will it make them happy, proud, sad, mad? Great! Other people are going to think so too, and you will start to see a reaction.

Once people start liking or loving a post facebook thinks this is the sort of post that needs to be shared with more people, giving you a much bigger reach. Once someone has interacted by liking your posts, you can go into the post, click on the names, and invite these people to like your page if they have not already done so. This is how you can grow your audience organically.

Also look at other posts from your competition pages or target audiences facebook pages. If you see a post getting good engagement, share this on your page. These are more likely to work well for you too.

If you have a personal facebook page attached to your business page you can invite your friends from your personal page to also like your page.

It's very important to interact with people that leave comments on your posts and answer messages right away, Facebook shows your response rate and if you have a fast response rate,  you will be more trusted.

Join groups that your target audience hang out in, and start one for yourself too that is a place to gather your tribe and become known as the expert. Don't go into the group trying to sell right away, hang out and listen for a while and get the feel of the group. Add as much value as you can and you will start to see more engagement to your brand.

Let me know if you have a specific facebook business page question! Stay tuned for more info on how to grow your social media as I dive into each social channel.

SHARE & CONNECT TO ME HERE

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Posted byBoudicaDecember 18, 2017January 17, 2020Posted inUncategorizedTags:do it yourself marketing information, Marketing, Social media marketingLeave a comment on How to grow your business using social media - Facebook

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