How to grow your business using social media – Facebook

If your goal is to have your business or brand name show up on page #1 of search engine and be trusted as an industry leader, you can’t skip having a thriving social media presence.

Google thinks you’re relevant when you’re on Facebook and other social channels, and even more so if you have reviews.

If you landed here you might be a beginner, or want to refresh your skills on how to grow your social media following.

I’m going to share a few tips and tricks you can implement right away to start noticing more followers and exposure to your brand.

Sign up for alerts on my new blogs as I cover a series of how to do business with social media channels, one at a time, starting with Facebook.

Do you have a dedicated business page for your business? Why is it important to have one?

It’s free.

To start a page for your business, one of the ways would be to simply go to any website browser and type in facebook.com.

Below the “create account” button you will see wording that says “create an account for a celebrity, band or business”. That is what you’ll want to click on.

The next part of the set up will allow you to choose the type of page you want based on the kind of business you are. Functions on the pages are set up a little differently depending on this.

Next, you’ll want to enter all your information.

Pro Tip #1: Do: Enter your businesses information the same across all your social media channels if you can. Try to avoid vary spellings: Road, Rd. etc.

Pro tip #2: Complete every field as fully with interesting information about your company, awards, your values, services, etc.

Pro tip #3: when finished setting your profiles up, link them all together by posting links to your other social media profiles and your website.

Pro tip #4:  Photos of people, facing square to the camera with space above your head will help you get better engagement.

Pro tip #5: Use canva.com to create a professional looking cover image for your pages. When finished, be sure to look at your facebook page from desktop, phone and tablet to be sure the images are not cut off.

Like my facebook page

Once you have your page setup it’s time to start getting social to grow your following by creating content and interacting with people.

The frequency of posting shouldn’t be so much that people tune you out.

You’ll want to research what your target audience likes and dislikes if you don’t already know this.

Look at pages that are similar to your business and look at who is following them. What are they sharing? Share similar content on your page.

If you need help finding content to post, you can check out facebook trends or google trends to see what kind of things people are talking about right now. Design your posts around something that will spark a conversation about this.

You will want to post a variety of content to your page that is educational, engaging and entertaining.

To get people to interact with your post you must have some form of emotion or feelings attached to it. Will it make them happy, proud, sad, mad? Great! Other people are going to think so too, and you will start to see a reaction.

Once people start liking or loving a post facebook thinks this is the sort of post that needs to be shared with more people, giving you a much bigger reach. Once someone has interacted by liking your posts, you can go into the post, click on the names, and invite these people to like your page if they have not already done so. This is how you can grow your audience organically.

Also look at other posts from your competition pages or target audiences facebook pages. If you see a post getting good engagement, share this on your page. These are more likely to work well for you too.

If you have a personal facebook page attached to your business page you can invite your friends from your personal page to also like your page.

It’s very important to interact with people that leave comments on your posts and answer messages right away, Facebook shows your response rate and if you have a fast response rate,  you will be more trusted.

Join groups that your target audience hang out in, and start one for yourself too that is a place to gather your tribe and become known as the expert. Don’t go into the group trying to sell right away, hang out and listen for a while and get the feel of the group. Add as much value as you can and you will start to see more engagement to your brand.

Let me know if you have a specific facebook business page question! Stay tuned for more info on how to grow your social media as I dive into each social channel.

Not sure how to sell online? This free course walks you through it.

Starting a business is always the fun part.

Coming up with an idea, building an online store, and imagining all the things the business will become once it takes off.

But without marketing knowledge, driving traffic and making sales can become an entrepreneur’s biggest hurdle on the road to success.

Luckily, there’s a simple solution, a course on how to get your first sale on Shopify!

This free video course offers 20 video modules showing you how to make your first sale on Shopify using Facebook Ads. Covering everything from brand differentiation to pixel placement to campaign optimization, this course is designed to show you how easy it is to start and scale your business with Shopify.

Free two week trial of Shopify – check it out

 

 

11 pro tips for advertising on a shoestring budget

fcboudicamarketing.jpg

Advertising is a business expense that is usually tax-deductible. It’s an investment to grow your business.

Desperate for more customers but don’t have money to advertise? I have heard this time and time again.  But..if people don’t know who you are, or how to find you, how can they buy from you?

Here are 11 of my favorite ways to advertise on a shoestring budget.

1.Events
Plan an event, or attend an event. If you do your own event, recruit other businesses to set up a table there to help you with the operating costs. If you provide enough value, you can charge admission to cover advertising costs

2. Create a Deal. This is a no upfront cost advertising program. You may have heard of Groupon or Living Social.  The publisher of your deal will keep a portion of the buy now purchases in exchange for promoting your deal and business to its audience of people that signed up to get discounted deals, you keep a portion of everything they offer brings in, and money is automatically deposited into your bank account. Experiences and packages work really well for this kind of advertising. The purpose isn’t really to make money but to get new clients that you can turn into return customers.

3. Free Calendars
If you have an event you need to promote, you can usually post it for free on “things to do” calendars that can be found in social media, local news websites, newspapers, radio, broadcast stations, and magazines. Be prepared for sales calls, but it’s free to submit the info.  This isn’t a guaranteed form of advertising, it’s up to them to approve the post, and they can decide when and how long it runs for.  If the info gets picked up, it’s a great way to get your name out there to a wider audience for free.

4. Press release
To learn how to make one, read my article 5 insider tips on how to get into the news.

5. A website
Having an online presence builds trust. When your website is easy to find, relevant to the user, mobile-friendly, and easy to navigate you will show up higher in searches when people are searching online to purchase or do research. It used to be that you had to spend thousands of dollars and tons of time to make changes to get it just right, and then after that, it must constantly be updated and optimized to be found easily online. Now, you can have a  professional website that’s easy to set up, update and optimize yourself, using Shopify. This is one way you can grow awareness for your business. Shopify does give you an e-commerce option, as well as integrate payment, shipping, social media marketing, email marketing to help you create the perfect automated sales funnel.  Starting at only $30 a month.  Try it for free for 14 days with no credit card here with my affiliate link (I make a small commission should you use my link right here to sign up) Shopify Free Trial

6. Social Media – It’s free to start business pages and groups to gather your tribe of people that want to connect to you in real-time on a more personal level. They want to hear from you and interact with you online. They want to share your information with their friends and leave reviews. What are you waiting for? Social media posts with your name show up on internet searches, so post often to be found easily online. Use hashtags that are easy to remember and interact with your target audiences to grow your digital presence.

7. Google Adwords – Reach your exact target audience while they are online researching in the buying mode. You can run a search ad or display ad to be seen on search results as well as websites your target audience spends time on. You have control over the budget and the ad copy. There are keyword planner tools you can use with Adwords to help you with insights into what people are asking about online to help you plan content for your ads.

8. Paid social media display ads – Target your ads and unique message to audiences with specific behaviors, interests, income levels, zip codes, buying behaviors, and more. Ads will work better if they have been written for the right target audience, with images that look like them. Your ads will cost less if your page is getting a lot of engagement first, so be sure to send your ad out for a test to your best engagers for an opinion before you decide to put money into boosting it. Use Ads Manager function of Business Manager for Facebook or the power editor for full audience set up for your best targeting capabilities.

9. Video Marketing – Live video will be the #1 way to reach your audience in terms of visibility. You can use social platforms like Youtube, Periscope, Snapchat, Instagram and Facebook Live. You can also share your home-made video from your phone to make it go viral. Add captions and embed your live broadcast or recorded video on your website’s home-page for an SEO boost. Email it out using mail chimp, embedding the video into the email with lots of keyword-rich content and hashtags included.

10. Email marketing – Continuously build up your list of email subscribers, and schedule regular emails to reach and engage them.  To grow your list, you will need a strategy to entice them to give up their info willingly. One way is to offer something of value in exchange for the information. Try to keep it simple. Include this in your marketing strategy. You can offer links to your products and services to people that know, like and trust you. Google Forms is free to set up a form that you can use to capture email data. If you have an email for your website you can use Mail chimp to make and schedule great emails for your business using your list.

11. SEO – Take a peek at keywordtool.io and check out the long-tail keywords that your customers actually search for, and incorporate them into your content. This helps you show up in google searches. This works great when you explain the problems that you solve and give people a way to buy. There are three kinds of searches that people normally do. 1. Researching/planning, 2. information, and 3. intent to buy. Be sure you have the right call to action for your audiences, depending on what their search intent shows based on the keywords they are searching for.


Hope this gave you some good ideas on how to advertise for free or little cost!

Did you get anything useful from my article?

Like, comment, share & follow!

 

The importance of new technology for marketing

sunrisecoGot a business? Get a smartphone with the latest technology to market your business online! It can be used to connect all your social profiles together in one place and allow you to work on them from anywhere.

A cell phone is portable, and cross functions better than any other device.

You can use it to quickly to keep a pulse on your online presence, connect, serve and engage with your customers and fans.

Phones nowadays have great cameras, tons of useful apps and unlimited data programs available.

Before I was a social media manager and marketer, I was a cell phone sales rep and store manager. We had all the major carriers, so I got a good feel for the variety of plans and services available out there.

When I moved to a different company taking on a marketing position, I lost my free dealer phone, so I was left with searching out the best carrier and deal for my next cell phone.

I went up several levels from a basic flip camera phone that took horrible pictures, to a Samsung Galaxy S4 (the almost newest one at the time).

For the carrier, I went with Credo Mobile, which had the best deal and an unlimited data plan and the phone I was searching for.

When the plan expired and upgrading my really crappy phone would not only cost me more but also cap my data, I switched to TMOBILE and got unlimited data again for $30 less per month with a better phone and kept my phone number.

Then I tried Google FI service. There’s not a contract, and you can pay for a new phone with payments.

Check out Google FI (bring your number with you) with no contract + get a $20 Google FI service credit after a month when you sign up for service online. Click here. 

It’s been nice not having to be at a desktop to get work done. I feel way more connected to the world.

5 insider tips on how to get in the news

The news is constantly seeking new information, creating content, and feeding it to the masses in multiple ways, including websites, social media, email, TV, radio, newspapers, and magazines.

Articles have the power to get your business instant exposure.

There are stories about people and businesses every day. So how do you get the news to do a story about you or something you are trying to advertise?

The news is ALWAYS on the hunt, looking for information of all kinds that is relevant to the audience they reach. So there is a good chance they might want the news you are trying to give them.

If they reach out to you first, that is probably your best bet, but even then it’s still not guaranteed to make the cut.

If you are the one reaching out to news, the first thing a reporter is going to want to know is what is the angle. Why is this news? Is it relevant to the audience you are trying to get in front of? Is it local? New? Special? Will people care about it? What’s in it for the people reading it?

If you are lucky enough to get into the news, I recommend that you have a plan set up to capitalize on the exposure using social media to share your news article and a plan in place to capture any leads that might start coming in to see what you are all about.

You don’t have to do something sensational to get into the news.

If you follow these tips that have worked for me to get information into the news, your chances for success will be increased for some news coverage. Just don’t expect it, be happily surprised if it happens.

Here are my 5 best insider tips to get in the news

1 – Submit a press release

Include your name, phone number, business name, website and any other relevant contact or links to relevant information across the top to help the reporter or editor looking at it get back to you easier.  Each news media outlet whether it be radio, tv or newspaper or whatever, should have a website with a contact us or a news submission form.  Fill that out with all your info and be sure tell them why your news is important. If they are interested, you should hear back fairly quickly, and then you can get their email to send your press release to them directly or they might just call you to set up an interview, and hopefully, this all leads to a story eventually being published or broadcasted.  Your press release should be summarized, the longer it goes on, the better the chances it will not be used due to space restrictions. Careful about adding any kind of attachments, or your email might not even be read when it goes straight to the junk or spam folder. The way to know if this happened or not is to call the place you are trying to get into and ask if they got it.  You could also ask in your email that they let you know if they received it ok, if it’s possible to get it in, and if they need anything else from you. Following up one time to get a confirmation that yes or no they got it,  is OK!

2 – Write a story yourself and submit it to news

This must be provided typed out in an editable word document, emailed preferably. DO NOT write it out by hand and mail it. Some people actually do this, it’s not time effective for reporters to re-type your story and they will probably not do it no matter how interesting the content is. If you can include some photos, people like to read stories with pictures.  If you can save a reporter time by finding relevant photos for your reader submitted article, this will increase your odds they will pick up your story if it’s good enough.  If reporters only need to do minor edits, your story it’s way more likely to run than something they have to take a long time to re-write themselves. Do not give them any kind of sales pitch in your press release, or your information might be transferred to the paid advertising department.  Stick to informational, conversational tones. Refer to tip #1 on how to find the right person to send your story to and follow up that it was received. You can also offer your expert advice or provide information in a field you are good at, they have a list they keep to call on experts when needed for story quotes.

3 – Keep your eyes peeled for news submission requests. 

Business and volunteer spotlights and highlights, are an example of reader submission. Most news outlets have something like this. For example, at the Greeley Tribune, any business can submit 50 words written by them, if we have room we will run it on the cover of the Business section. It can include a photo or a logo, your business name, owners name, how long they’ve been in business, a phone number, and website. At the Greeley Tribune, news will usually let you run these spotlights every six months when they have the room.

4 – Collaboration

I would suggest you read, watch or listen to stories relevant to your news submission, and get the name of that reporter or contact for the news submission desk.  You can find the number on the website to call the news main line and ask for them by name.  When you get them on the phone, be ready to summarize why you’re calling pretty quickly. Reporters are working on deadline, are busy, so don’t go on, and on and on. Especially if you are leaving them a message. Build a rapport and be nice, do not bribe them, they have ethic rules, and can’t accept gifts or favors in trade for a story.  Being respectful goes a long way to encourage cooperation. Reporters are sometimes overloaded with so much information, they can get picky about what stories to pick up. And they have to get their news usually approved by the Editor and Publisher so they need it to be as good as it gets. They are also human like the rest of us, they don’t like to get yelled at either and certainly don’t want to be forced to write any story, just because someone calls and wants coverage.

5 –  Calendars

News has a list of things to do and other calendars available to anyone to submit events for free, or for a very low cost. This adds value to readers when they can find things to do easier. I’ve noticed my submissions to calendars rarely are rejected and they run from the time I post it to the date of the event. These are much easier to get in unless you are trying to advertise something that isn’t local, then your listing might show up online but not in print. Sometimes you must submit the event info via email to have it added to the printed calendars, and you must also submit the online calendar info separately to have it appear in print and online. Sometimes news will pick a few from the online calendar themselves to run in print calendars.  To submit calendar information you will need to include an event description, date, location, times, cost, contact phone and email, sometimes you can upload or include a photo or logo and your website.

Those are my 5 tips to get into the news!

If you tried all of the above and it didn’t work or the reporter you’re talking to transfers you to the advertising department because they felt your pitch was a little too sale-sy, be nice to the advertising rep, they could be your greatest asset to have at a news company.

If you have information that MUST get in, be open-minded. You could do a native advertising campaign.  This is a form of content marketing. The better “advertorials” we can do make it look just like a real article so you can’t tell the difference except for the disclaimer you have to put on that says it’s a paid advertising.

The content is written by a professional writer to make it look just like a real news article, you can get it in the news when you want to.  Other benefits you don’t get with free news, is you get to see it, revise it and approve it. And it’s guaranteed to be published!

My portfolio includes work for these fine businesses

Here are a few of the amazing businesses I’ve worked with, be sure to check them out. 

Proline Designs

My Legal Team

A Home for Life

227 Unlimted Construction LLC

DS&K Investments, LLC

Smart Bookkeeping

Longs Peak Tractor Club 

The Greeley Old Time Farm Show

A Turquoise Life 

VZP Digital

Greeley RV Park & Campground

Applewood Arts

AmericInn 

Comedy Con

Orthopaedic Center of the Rockies

A-1 Heating and Air Conditioning Services

Craft Electric 

Cafe Athens

Border States 

PE Shows

Tailwaggers

J&T Feeds

First Farm Bank

Bill Barrett 

Perry’s Vacuum 

TLC Carpet

Answers to Health 

The Greeley Holocaust Memorial

Blind Brothers 

Robin Nance Clock Repair

Greeley Guest House

Platte River Fort

Boot Barn

Warehouse Supply

Moffatt Glass

Auto Collision Experts

Swan Heating and Air

Weld County Fair

Bill Barrett

Alberts Water and Wastewater Specialists

Greeley Lock and Key

LivWell 

Greeley Area Habitat for Humanity

Columbine Health Systems

Patriot Pet Supply

BT Real Estate

 

Hi from Boudica!

Thanks for visiting BoudicaMarketing.com.

Hi from Boudica!
Boudica Marketing

Who was Boudica? She was a historical figure that fought and won many battles against the Roman Empire in ancient England. In a world where female heroines are scarce, Boudica is my feminine hero, namesake, and my roller-derby nickname.

Although I’m not doing roller-derby anymore, there is a whole subculture of derby folks out there that know me only by Boudica, fierce hip checker and blocker with Slaughterhouse Derby Girls and Foco Girls Gone Derby.

The name is my legacy I leave behind as I retire from the largest skate injury ever, getting pregnant.

I will be using this website to share the knowledge I’ve learned in working in the advertising department of two major news media companies.

I was in the advertising department, worked with business owners and people from marketing departments.

Together we designed custom strategies to help them achieve their goals.

We examined strengths, weaknesses, opportunities, and threats, to come up with ideas for ad design, ad copy that would attract and reach target audiences most likely to be interested in their products and services.

Boudicamarketing.com is a place you can come to learn about the current trends in marketing and advertising, find free knowledge and resources.

This is also a place where you can order advertising to reach your target market and sign up for a free consultation for your marketing strategy. If you are too busy running your business and need a little help in the marketing department, I am happy to personally help you.

 

Read my other blogs to learn more about marketing and advertising in the 21st century!

 

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