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Boudica Marketing

Social Media, Marketing, & Advertising Solutions for the 21st Century

  • Welcome to Boudica Marketing
  • Services
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  • About me
    • Testimonials
    • Portfolio
  • Resources
    • Get support working from home
    • Use this to grow your business faster
    • 7 steps to designing winning ads
    • 5 insider tips on how to get in the news
    • 11 pro tips for advertising on a shoestring budget.
    • 7 ways to brand your business With Boudica
    • How to design your own ads using Canva
    • How to grow your business using social media – Facebook
  • Blogs
    • The importance of new technology for marketing
    • The truth about working remotely when you have kids
    • If you get knocked down, get back up.
    • How the internet improved my hard of hearing life
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  • Follow Me on Instagram

Use this to grow your business faster

 Save yourself some time and hire an experienced social media marketing and advertising consultant to help you!

Someone who can...👇
- Save you time by managing your online presence and reputation
- Handle tedious set up and optimization...
- Create and curate content 👈
- A professional to help you with customer service and sales support through social media 💪
- Someone experienced in online lead generation 🙏
- Someone with experience in copywriting and creating ads, to schedule your digital paid ad campaigns 🦋
- Someone to help you come up with a marketing strategy, then help you advertise it with multi-media buys to get quotes, reserve and manage the ad space
- Consulting, strategic planning and reporting ✅
- Ad & video creation 🦄
- Updates/website creation 🎂
- Seo, blogging and review generation ❤️
- Email marketing 🎶
- Funnel creation 👨‍👩‍👦‍👦
- Someone to keep an eye on your business's online reputation management 👩‍❤️‍💋‍👩
- Write and send out press releases.
Social media marketing has huge benefits allowing you to nurture and service your customers. Engaging on social media can impact search engine visibility to help you show up on page #1 of online searches! A review from your happy clients can be the best source of word of mouth advertising.
Becoming visible creates a spark of interest that leads to research before they make a buying decision.

Boudica Marketing offers thriving businesses the next step to achieving the edge they need over their competition.

Every client has different needs, not one size fits all so we create custom solutions to market their business based on their who their customers are, the industry, company needs, budget, and goals.

Boudica Marketing offers over a decade of experience helping businesses and people with every personality and industry, get more awareness.

This is not all-inclusive but to show you what is possible for me to personally assist your business with:

- Facebook
- Instagram
- Twitter
- Linked In
- Snapchat
- Pinterest
- Youtube
- E-commerce
- Video
- Websites - WordPress, Squarespace, Wix, Shopify & more
- content creation
- writing and blogging
- reputation management
- online business listings
- review landing page
- email marketing
- retargeted display

I would love to hear more about your business that would benefit from social media, marketing, and advertising.

Schedule a call with me
Becky
Becky Colvin CEO of Boudica Marketing
Read my blog to learn more about marketing, advertising, and social media
BoudicaMarketingreviews

 

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Posted byBoudicaJune 4, 2018December 16, 2019Posted inadvertising, Branding, Ecommerce, Marketing, social media marketingTags:Social media marketing1 Comment on Use this to grow your business faster

If you get knocked down, get back up.

Becky Colvin

Since the end of May 2017, I've been determined to start my own business so I could work remotely from home.

My why? My 3 young children. It started to get depressing being away from them 10 hours a day at my advertising job in another city working for a large news and media publishing company.

So I decided to focus on creating multiple sources of income.

Among them is this website which I started while working at my last job as a side hustle.

I monetized it with affiliate partners offers and Google Adwords, offering value in the form of information about marketing and advertising.

I started a podcast and monetized that, it's called The Boudica Show.

Whenever I would get knocked down and felt like I wanted to quit, I'd get back up, give my self a pep talk to keep going.

I'd meditate more. I would clean my desktop, office and my house. I would check my account more often and try to plan ahead better.

I would work on my mindset, tell myself during moments of self doubt when things weren't clicking and depression would set in, that Boudica Marketing is the greatest ad agency in the world. 

Then I would focus on being better, learning and perfecting my skills.

The little things helped. The small things. Like the time I got an email that my new podcast was shared on radio public.

I'm happy to report that things are progressing just great with my new marketing agency. And I'm continuing to take on new clients. I have had a few proposals fall through, but honestly, I felt it was meant to be because these were people that wanted free work and guaranteed results. I don't really want that kind of pressure.

I want to work with people that values and understands the benefits of social media marketing as a way to reach new clients for their business.

One of the streams of income that I've fallen into that's exploding right now is social media management. I help my clients with engagement, customer service and even sales support using social media.

It's been amazing being there to see my kids grow up this last year. I had a few oh shit moments that made me frantically apply for jobs but then I realized every time I would say or do the opposite of what I should have. It came back to not being quite ready to give up.

I'm just going to keep being brave, trying new things, and working hard at this thing called being my own boss.

Are you on the same journey as me? I'd love to connect with you. Listen to my podcast and join me inside a group. See below.

  "The Boudica Show" can be found on Apple Podcast, Pocket Cast, and Radio Public.

Here are a few of the groups and pages I run.

Social Media Managers Support Network - Interested in working from anywhere? All you need is a laptop, phone, and wifi. This is a group for all skill levels to connect and help each other learn how to get paid managing social media for busy business owners and other ways to generate income from the comfort of home.

Fort Collins Entrepreneurs - In the Fort Collins area and want to have an in-person support group, a place to form masterminds? Join the community!

Fort Collins Kids Clothing Swap - for N. Colorado parents that want to join the community, we have physical swaps free twice a year.

Kids Clothing Swap - page for news and information about upcoming clothing swaps

Roller Derby Info- into roller derby? This is the group for you! Connect with derby fanatics around the world on this page

You know you like to travel if Group- Here is where like-minded fellow travelers can share great places to go, and experiences they've had along the way.

Fort Collins Working Moms Stay at Home Dads Page - a place for local parents to connect and share information and get support.

Fort Collins Working Moms Stay at Home Dad's Private Group - a place for families in Fort Collins to plan meetups and get support for the wild adventures of being a working/stay at home parent in Fort Collins, Colorado. A place to share things to do in Fort Collins with kids.

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Posted byBoudicaApril 27, 2018August 1, 2020Posted inadvertising, MarketingTags:advertising, Blog, Colorado Marketing, Colorado Marketing Companies, content marketing, Featured Content, Fort Collins Marketing, Marketing, Native Advertising, News, Social media marketing, social media marketing support group, Tips and tricks to stay saneLeave a comment on If you get knocked down, get back up.

7 ways to brand your business With Boudica

Boudica Marketing logo
boudicamarketing.com

There is more to branding than having an easy to recognize logo across all your advertising channels, matching images, similar color scheme, a name people can say and remember, a tagline that tells people what your values and benefits to them are.

It's also how you go about nurturing your customers for brand recognition, loyalty, referrals, repeat visits and multiple purchases.

And about how people feel about you when they think about you. What they say about you to people they know.

Branding ensures when people are ready to buy your services, they already know who you are and what makes you special. Branding builds trust.  I put together 7 ways you can start branding your business to grow awareness and get leads for your business.

pexels-photo-266176

#1. It all starts with a plan. Determine your audience, what their behaviors, wants and needs are.

2. You should have a clear goal of the results you want from your advertising, and the current state of your business.  Analyze your strengths, challenges, competition, and threats.

3. Sales Cycle. Depending on what your industry is, you could have a long sales cycle or a short one. How you position yourself in the market will depend on these factors.

william-iven-11250

#4 Freshen up your online presence. Create matching social media profiles with high-quality images. You really don't have to be everywhere. It's ok to focus on 2-3 platforms your audience spends the most time on. When you set up multiple platforms you can gather your followers wherever they spend time, allowing them to interact with you in real time to improve the customer service experience. You'll want to be able to be found online by the people seeking you out to service them. Social media is indexed by search engines, so the more live your channels, content, and reviews are, the higher your position will be in the search results.

Many social media platforms like LinkedIn allow you to download your list of contacts, giving you a nice start to an email list to start inviting people to your pages and asking for reviews.

Learn how to use Facebook for your business or brand to grow visibility.
Boudica Marketing

#5 Social Listening

Set up a keyword search and alerts so you can respond to any mentions for possible sales opportunities or chances to respond and share any reviews.

#6 Referrals. The highest form of flattery is a client that comes to you and says they heard about you from a friend.The internet is the ultimate form of word of mouth. Whenever you have public reviews and comments, good or bad, be sure to respond quickly, professionally, publicly, and offer a resolution. Many will seek you out online to resolve any of their issues or rave about your great service. When people have a bad experience offline, they are more likely to share this with their friends online than a good experience. Ignoring your fans, trolls or haters comments that pop up online can be harmful to your reputation, and hurt your chances of getting new or repeat business. Your potential clients can see how you handle their complaint. If you handled it well, it will boost your trust and credibility.

john-schnobrich-520022#7 Community involvement.

Supporting a cause, or starting one that solves a need in your community can instantly put your brand in front of a huge network of talented, giving people in a positive way.

Share everything with your local media and other publishers relevant to your industry in the form of a press release.  For more on how to do this see 5 insider tips on how to get in the news. Create a physical sales funnel with a bounce back offer so people you are reaching "offline" can connect with you later. This could be a sign up for a contest, coupon or special time-bound offer that they submit their information willingly to you. Create custom ads, targeting your ideal audience with compelling images that look like them. Create ad copy that energizes them and makes them feel something. Create a call to actions that feed into a sales funnel you created with your marketing strategy.

Thanks for reading!

I hope these ideas on how to brand your business will help you reach your end goal!

Need help with branding, social media and advertising so you can grow your visibility and business? Contact me today to take your marketing to the next level.

Consultation

Have questions about social media, marketing or advertising? Sign up for a one hour dedicated consultation Q&A session. We will do an in depth audit of your digital and create a customized strategy with recommendations you can use to start growing your business right away.

$500.00

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Posted byBoudicaJanuary 6, 2018April 17, 2020Posted inadvertising, Branding, MarketingTags:advertising, Blog, community, Marketing, News, press release, websiteLeave a comment on 7 ways to brand your business With Boudica

How to design your own ads using Canva

Here's some of the ads I've designed using Canva, a super easy to use website that allows you to drop and drag, upload images to use in your customized ad. www.canva.com

boudicaccad

channelartyoutube
Applewood Arts Festivals

Learn more about branding here

RanchGREYawa
Applewood Arts Festivals

1
Applewood Arts Festivals

awa4th
Applewood Arts Festivals

fortcollinskidsclothingswap
Fort Collins Kids Clothing Swap

Need help advertising or marketing your product or business?

Fill out a survey at this link and I’ll contact you asap! Click here to be contacted

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Posted byBoudicaJanuary 6, 2018January 17, 2020Posted inadvertising, Branding, Graphic Design, Marketing, social media marketingTags:advertising, design, Marketing, social mediaLeave a comment on How to design your own ads using Canva

How the internet improved my hard of hearing life

I've always embraced technology from a young age.

Growing up in Colorado, I spent a lot of time playing outside when the weather was good.

 I only came home for lunch and had to be home by dark.

My step-dad would always say "kids should be seen but not heard" if we were noisy.

He worked at AC/DC, a small appliance repair company, and then later at JC Penny's, repairing appliances.

We had an Apple computer when they first came out.

He taught me how to play games on it.

They were learning and spelling games, some that taught me how to code.

I had AOL, it was slow and "dial-up" so it tied up the phone line. I'd only got online to send an email.

We always used all kinds of electronics in my house.

My dad even had a full-size pinball machine in our basement and modified it so it was either free or pennies to play. Space Invaders.

In high school, I took computer classes on an Apple computer, it looked like a dog kennel. I learned design programs and learned to type on a keyboard correctly.

I was born in 1977, part of GenX. Many studies say I'm a millennial. There are also other names like Gen mill.

I was born partially deaf. I can't hear sounds like other normal hearing people can.

For me, the volume of sound is turned down - about halfway compared to normal hearing.

My grandmother, mother, my daughter, and I, all inherited the same genetic bilateral sensorineural hearing loss. My older brother hears fine.

Many others in my family could hear perfect too.

Genetics are weird.

Two out of three of my kids hear perfect.

Growing up, I started talking and walking later than other kids my age.

Even though I was quiet, I wasn't stupid.

I was taking a lot in. I was a visual, hands-on learner.

I got my first hearing aids when I was 4, after failing the first hearing test I ever had.

Now, newborns are tested at birth so they can be fitted right away for hearing aids to avoid any delay in speech or development.

I could do everything everyone else could but hear all the way. I learned to read lips and body language.

When you lose one of your senses, the others over-compensate.

My memory, attention to detail, intuition, and manifestation abilities were heightened.

I didn't let my hearing loss slow me down.

I was active, trying out many things my whole life.

I took dance classes as a kid.

Played t-ball and softball.

I collected aluminum cans for money to go to the pool during the summer.

I ran lemonade stands and garage sales.

Made a circus and charged money for an obstacle course in my front yard.

I danced in the middle school talent show with my friends.

I received the academic all-star award for good grades during high school.

I was a cheerleader. We won second in the state in a nationwide cheer and dance competition we were in.

I was a diver for the swim team.

I was on the gymnastics team.

I played flute in the school band, and once got "first chair" and a solo part during a concert.

I marched with my school band, playing the flute and I carried the banner in front of our marching band with another cheerleader. We had a blast marching in parades, including our home-coming, harvest festivals, state competitions, and CSU's homecoming.

I was a track all-star. I did it all, hurdles, running short and long distances, high jump, long jump, shot-put, relays.

I held a high-grade point average for most of my classes.

I lettered in all the sports I did.

In my junior year, things fell apart a little bit for me. My parents moved from Windsor to Loveland, and I had to go to a new school.

I decided to hate it. I got in trouble.

Dropped out of sports.

I got bad grades for not following instructions.

I ran into the principles truck while backing out of the parking lot to ditch class.

He was kind enough to forget about me playing hooky for not being a hit and run.

I paid for his deductible so he could fix the dent on his truck.

I returned a crappy book to my teacher after failing her class for not bringing it back in time.

I did the right thing, too late.

As soon as I turned 18, I moved out of my parents' house, back "home" to Windsor.

I wanted to finish my senior year with the class I grew up with. Graduate with my friends.

I lived with an older friend at first, she invited me to share a place with her after I turned 18.

She couldn't stand living with me, and moved out after a few months and left me on my own.

Then one night my place apartment broken into and trashed.

My hot water heater was broken and never fixed.

I had no hot water for many weeks.

I decided to move into a new place that had opened up down the street.

My new house was broken into as well.

I lived alone for the rest of my senior year of high school. And although I loved it, it did get lonely at times.

I'd accidentally oversleep, and be late to class.

There are only so many times they will allow you to sign your own excuses for yourself when you're late for school.

I was kicked out of high school in my senior year for missing too much school.

I didn't give up on graduating high school with a diploma.

I re-enrolled into high school the next year in a new city and state.

My new school district required a hearing test, that I failed.

They helped me get services that replaced my hearing aids.

The moment I got hearing back, was amazing!

I remember wearing my hearing aids while driving home after picking them up from the audiologist.

I could hear birds chirping, and the words being sung on the songs playing on my radio.

I was afraid the engine of my Honda might explode. I had never heard of an engine running before. My friends finally filled me in, it always had sounded like that.  It was pretty normal-sounding for a car engine.

Being ditsy  had lost its appeal.  It was still a hard habit to break.

I decided then I could stop acting dumb since I could now hear and understand.

I graduated half-semester with my high school diploma.

After graduation, I moved back to Fort Collins with the guy I had been dating since I was 17. We broke up when I was 23.

I met my husband shortly after.

Together we have three kids.

I've tried many jobs in life trying to figure out what I'm good at.

I've been a babysitter, fast food worker, waitress, barista, telemarketer, pizza delivery driver, call center rep, cell phone salesperson, retail store manager, marketing, and advertising sales consultant.

I've had to adapt to every job because of my hearing loss.

My hearing loss causes my understanding in speech to be delayed.

It's a little harder for me to understand verbal instructions.

Sometimes up to 5 minutes can pass by after someone says something to me that I heard before I could finally understand what was said.

It's frustrating for someone that is deaf or has a hearing loss to have a normal conversation. Frustrating for people who are talking to them too.

I can't hear over the phone without a special, super loud phone. It's hard to stay focused on any phone conversation. I'd have to turn the volume up on every phone to barely hear someone talking to me.

Background noise is a major annoyance. If there was any, that is all I can hear.

Many people I meet can't really tell I'm hard of hearing unless they see my hearing aids.

My long hair usually covers them up.

I don't point out my disability.

Most people find out when I'm changing out my battery when it's died when I tell them I can't understand what is said.

Many times in life I've ignored condescending looks seemingly questioning me for not listening, or paying attention.

Disgusted looks after a "dumb question" I ask that had already been talked about or asking too many times for clarification to be 100% sure what I understand what's being said to me.

I clarify because I get confused easily. Once I understand, I'm solid.

Being hard of hearing is like playing the game "telephone" with everyone you ever talk to - all the time.

I'm frequently wrong about what people actually say.

If I'm not looking at the person talking to me, and fully paying attention to them and reading their lips, I might not understand them fully.

I don't define myself by my disability.

After graduating high school I took a few college courses before I realized since I wasn't 100% sure what I wanted to do with my life. I was wasting my money and time there at that point.

I stopped going after I earned a few credits at a 4.0 average, to focus on working to support myself instead.

I got my first cell phone when I was working in the cell phone industry. It was a huge Nokia from Verizon. I used it for calls and text.

My first camera phone took small pics but you could only send them via text. If you emailed it, the resolution on resizing was terrible. It had no internet access.

Then I got a used blackberry because I was ready to get better access to my email.

Anyone remember these? I couldn't get it to work for me.

I got access to a desktop computer when I moved in with my husband, and at my cell phone sales job.

I joined Freecycle and used Craigslist.

I auctioned stuff on eBay and purchased a few things for me as well as my clients because I could get really cheap accessories for their cell phones that I didn't have in stock, or replace a lost handset if they were under contract still.

Fast forward to my first real corporate job.

My client was impressed with my follow up when I sold her a cell phone with a free data plan for a month.

I called to remind her to take it off if she wasn't using it. Then she invited me to work with her.

For many years I worked at the newspaper, learning all about advertising and marketing with a cell phone that didn't get online at all.

She taught me so much about leadership, marketing, and advertising.

My sales talents had been well-honed from reading books on sales and from years on the sales floor selling, recruiting, and teaching others how to do it.

This was right when the i-phones started to come out.

I remember at the time I was using a Magenta Motorola V3 Razr.

Then the hinge broke and I was forced to upgrade. That was when I finally got my first "smart" phone.

MIND BLOWN!

I developed an addiction to reading and creating content online, and connecting to others using social media. Finally, I felt like I could connect to others, on an even playing field. Who cares if you can hear on social media.

Then my work got really into digital advertising.

Newspapers all over the country were getting shut down, consolidated, or moving to a once a week, twice a week publication with an online website to update daily on news and info.

I watched sadly as they sold our press. We outsourced our printing to our competitor.

I remember going on a tour when I was a kid, seeing it in action pressing newspapers from plates the design team had created.

I also got a tour of the same press when I started working in the advertising department, but it wasn't running at the time.

Working at a media news publishing company for ten years helped me learn even more about advertising and digital marketing.

From the beginning of social media and the internet, I was there and trying out every possible thing.

It became so ingrained into my daily life,  that I became an online examiner in my free time, writing stories about my roller derby team.

This taught me more about journalism, writing content for targeted audiences, and promoting it on social media.

I paid out of my own pocket for a social media marketing management course to learn more about managing social media for others.

At work, I suggested that we add social media management to our client's marketing options.

We all became experts in social media to grow our followers and reach, but I noticed many didn't appear to have the same interest in social media that I did.

I was mocked for using it so much and even got in trouble a few times for being so social.

I quit friending my bosses just so they wouldn't know when I was active on social media.

I perfected using social media to get prospects for advertising sales.

I had more followers than many huge companies that I worked for including my own before they started adopting it.

Social media never sleeps.

I read somewhere that people that spend more time on social media are lonelier and more depressed.

Perhaps that is true.

For many other reasons for me though.

While being in advertising, I became a new mom three times over. My husband stayed home with them while I worked.

I took it hard, being away from my kids and working all day.

Then my team at work was restructured.

Shortly after getting a new sales manager, I lost my job.

I was pregnant, the only supporter of a family of 4 going on 5.

It seemed bad at the time but it actually helped me out to get me closer to my goals of being home with them.

In my next job, I commuted 40 minutes each way.  I spent my entire waking life in other cities for two years.

I fell further into a depression over not seeing my kids enough.

They tore my heart out when they begged me not to go to work as I said goodbye each morning.

My first year at the new job performance wise was phenomenal.

I blew my goals out of the water, made more money than I ever had.

My manager was awesome. Everyone I worked with was so nice and supportive.

Then they restructured the team.

I got a new manager. Goals became unachievable.

I ran out of sick and vacation time, and I couldn't work from home anymore when my husband would get sick.

I decided working there was not something I wanted to do much longer. I saw the end coming.

When things went downhill there, I had started to look around and apply for other jobs.

I was feeling overwhelmed. I wanted a work at home job. There weren't any that paid the same income I needed to survive.

I was ready to be home with my kids.

This is the moment I started the journey to being an entrepreneur. I knew I had to use the internet to make a living.

It changed my life.

Since I lost my second job for a media publisher, I've become a business owner, entrepreneur, boss-babe,  mompreneur.

You can say I'm living the good life.

I'm seeing my family every day.

I can be there for them so much more than ever before. It's not an issue for anyone now to go to a doctor's appointment.

I can go on my kids' field trips, parent-teacher conferences, and class parties.

They are all into fun activities now.

I even have activities I do all by myself, for the first time in a long time.

The nagging guilt I felt over if I'm a good enough mom, has been dissipating.

My company, Boudica Marketing, provides social media management, customer service, and sales through social media, marketing, and advertising, for businesses and brands.

I make and update websites and develop marketing plans. I handle media buys, create ads.

I made this website http://www.boudicamarketing.com and write blogs on it.

It offers free marketing and advertising info, affiliate marketing links, and monetized ads.

I also made an e-commerce gift store with dropshipping, BoudicasMarket.com

Before I lost my last few jobs I was searching for the thing that would help me work from home.

I started learning from others who were doing the same.

I was struggling to pay our bills by myself.

My husband got sick all the time, making me miss a lot of work while he was in the E.R. hooked up to an I.V. to give him fluids and pain medicine.

A few times he said he was going to die, and acted like it. I believed him.

He was finally diagnosed with I.B.S.

He can't eat onions or garlic, or he could die from cramping, vomiting, and dehydration.

I remember the day I was on the way home from work, feeling like a failure at my job and life.

I pulled over to the side of the road, and in desperation, I searched from my cellphone on how I can make more money and work from home.

I was targeted by an ad from Tai Lopez. How to increase your income. A youtube video pitching 67 steps.

He became one of my influencers.

My husband got jealous that I was on my phone, listening to him so much.

Many people including my husband liked to make fun of Tai Lopez.

I appreciate his new ideas and other perspectives.

He made me realize that multiple forms of income and passive income were the only way to really thrive.

I started to follow and learn from anyone he mentioned, like Elon Musk, Richard Branson, and Warren Buffet.

I realize I needed to start living my life, time was limited. My kids were growing up too fast. I was missing it all.

I followed marketing industry experts Tai suggested, like Grant Cardone, and Gary Vaynerchuck.

 I connected with more people to grow my reach.
I listened to Abraham Hicks and Jim Rohn, and adjusted my attitude.

I focused on being healthier so I wouldn't loathe being myself.

I tricked my mind into loving myself, by pretending to until I did.

I joined Kinobody (on Tai's recommendation) and lost 80 pounds.

I started to meditate and do yoga.

I have a hip impingement from years of sitting at my desk job.

I went to the doctor to help me diagnose and fix my hip pain.

I'm now doing physical therapy and it's helping. The pain is gone and I know how to manage it if it comes back.

I started to read again.

I give back to the community by organizing free kids' clothing swaps and support groups.

I made a huge effort to intentionally figure out a way to better my life using the internet to work from home so I could live my life more fully - and be a part of my kid's life too in a meaningful way.

Want to connect with me?

Linkedin

Like my Facebook page at Boudica Marketing

 Follow me on Twitter @Becky_Colvin

 

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Posted byBoudicaJanuary 5, 2018August 2, 2020Posted inadvertising, Biography, Branding, Marketing, tai lopezTags:biography, deaf, deafcommunity, MarketingLeave a comment on How the internet improved my hard of hearing life

How to grow your business using social media - Facebook

If your goal is to have your business or brand name show up on page #1 of search engine and be trusted as an industry leader, you can't skip having a thriving social media presence.

Google thinks you're relevant when you're on Facebook and other social channels, and even more so if you have reviews.

If you landed here you might be a beginner, or want to refresh your skills on how to grow your social media following.

I'm going to share a few tips and tricks you can implement right away to start noticing more followers and exposure to your brand.

Sign up for alerts on my new blogs as I cover a series of how to do business with social media channels, one at a time, starting with Facebook.

Do you have a dedicated business page for your business? Why is it important to have one?

It's free.

To start a page for your business, one of the ways would be to simply go to any website browser and type in facebook.com.

Below the "create account" button you will see wording that says "create an account for a celebrity, band or business". That is what you'll want to click on.

The next part of the set up will allow you to choose the type of page you want based on the kind of business you are. Functions on the pages are set up a little differently depending on this.

Next, you'll want to enter all your information.

Pro Tip #1: Do: Enter your businesses information the same across all your social media channels if you can. Try to avoid vary spellings: Road, Rd. etc.

Pro tip #2: Complete every field as fully with interesting information about your company, awards, your values, services, etc.

Pro tip #3: when finished setting your profiles up, link them all together by posting links to your other social media profiles and your website.

Pro tip #4:  Photos of people, facing square to the camera with space above your head will help you get better engagement.

Pro tip #5: Use canva.com to create a professional looking cover image for your pages. When finished, be sure to look at your facebook page from desktop, phone and tablet to be sure the images are not cut off.

Like my facebook page

Once you have your page setup it's time to start getting social to grow your following by creating content and interacting with people.

The frequency of posting shouldn't be so much that people tune you out.

You'll want to research what your target audience likes and dislikes if you don't already know this.

Look at pages that are similar to your business and look at who is following them. What are they sharing? Share similar content on your page.

If you need help finding content to post, you can check out facebook trends or google trends to see what kind of things people are talking about right now. Design your posts around something that will spark a conversation about this.

You will want to post a variety of content to your page that is educational, engaging and entertaining.

To get people to interact with your post you must have some form of emotion or feelings attached to it. Will it make them happy, proud, sad, mad? Great! Other people are going to think so too, and you will start to see a reaction.

Once people start liking or loving a post facebook thinks this is the sort of post that needs to be shared with more people, giving you a much bigger reach. Once someone has interacted by liking your posts, you can go into the post, click on the names, and invite these people to like your page if they have not already done so. This is how you can grow your audience organically.

Also look at other posts from your competition pages or target audiences facebook pages. If you see a post getting good engagement, share this on your page. These are more likely to work well for you too.

If you have a personal facebook page attached to your business page you can invite your friends from your personal page to also like your page.

It's very important to interact with people that leave comments on your posts and answer messages right away, Facebook shows your response rate and if you have a fast response rate,  you will be more trusted.

Join groups that your target audience hang out in, and start one for yourself too that is a place to gather your tribe and become known as the expert. Don't go into the group trying to sell right away, hang out and listen for a while and get the feel of the group. Add as much value as you can and you will start to see more engagement to your brand.

Let me know if you have a specific facebook business page question! Stay tuned for more info on how to grow your social media as I dive into each social channel.

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Posted byBoudicaDecember 18, 2017January 17, 2020Posted inMarketingTags:do it yourself marketing information, Marketing, Social media marketingLeave a comment on How to grow your business using social media - Facebook

Not sure how to sell online? This free course walks you through it.

Boudica Marketing

Starting a business is always the fun part.

Coming up with an idea, building an online store, and imagining all the things the business will become once it takes off.

But without marketing knowledge, driving traffic and making sales can become an entrepreneur’s biggest hurdle on the road to success.

Luckily, there’s a simple solution, a course on how to get your first sale on Shopify!

This free video course offers 20 video modules showing you how to make your first sale on Shopify using Facebook Ads. Covering everything from brand differentiation to pixel placement to campaign optimization, this course is designed to show you how easy it is to start and scale your business with Shopify.

Free two week trial of Shopify - check it out

 

 

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Posted byBoudicaNovember 1, 2017February 20, 2018Posted inadvertising, MarketingTags:advertising, do it yourself marketing information, MarketingLeave a comment on Not sure how to sell online? This free course walks you through it.

The importance of new technology for marketing

sunrisecoGot a business? Get a smartphone with the latest technology to market your business online! It can be used to connect all your social profiles together in one place and allow you to work on them from anywhere.

A cell phone is portable, and cross functions better than any other device.

You can use it to quickly to keep a pulse on your online presence, connect, serve and engage with your customers and fans.

Phones nowadays have great cameras, tons of useful apps and unlimited data programs available.

Before I was a social media manager and marketer, I was a cell phone sales rep and store manager. We had all the major carriers, so I got a good feel for the variety of plans and services available out there.

When I moved to a different company taking on a marketing position, I lost my free dealer phone, so I was left with searching out the best carrier and deal for my next cell phone.

I went up several levels from a basic flip camera phone that took horrible pictures, to a Samsung Galaxy S4 (the almost newest one at the time).

For the carrier, I went with Credo Mobile, which had the best deal and an unlimited data plan and the phone I was searching for.

When the plan expired and upgrading my really crappy phone would not only cost me more but also cap my data, I switched to TMOBILE and got unlimited data again for $30 less per month with a better phone and kept my phone number.

Then I tried Google FI service. There's not a contract, and you can pay for a new phone with payments.

Check out Google FI (bring your number with you) with no contract + get a $20 Google FI service credit after a month when you sign up for service online. Click here. 

It's been nice not having to be at a desktop to get work done. I feel way more connected to the world.

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Posted byBoudicaApril 15, 2016April 17, 2020Posted inMarketingTags:MarketingLeave a comment on The importance of new technology for marketing

Hi from Boudica!

Becky Colvin

Thanks for visiting BoudicaMarketing.com.

Hi from Boudica!
Boudica Marketing

Who was Boudica? She was a historical figure that fought and won many battles against the Roman Empire in ancient England. In a world where female heroines are scarce, Boudica is my feminine hero, namesake, and my roller-derby nickname.

Although I'm not doing roller-derby anymore, there is a whole subculture of derby folks out there that know me only by Boudica, fierce hip checker and blocker with Slaughterhouse Derby Girls and Foco Girls Gone Derby.

The name is my legacy I leave behind as I retire from the largest skate injury ever, getting pregnant.

I will be using this website to share the knowledge I've learned in working in the advertising department of two major news media companies.

I was in the advertising department, worked with business owners and people from marketing departments.

Together we designed custom strategies to help them achieve their goals.

We examined strengths, weaknesses, opportunities, and threats, to come up with ideas for ad design, ad copy that would attract and reach target audiences most likely to be interested in their products and services.

Boudicamarketing.com is a place you can come to learn about the current trends in marketing and advertising, find free knowledge and resources.

This is also a place where you can order advertising to reach your target market and sign up for a free consultation for your marketing strategy. If you are too busy running your business and need a little help in the marketing department, I am happy to personally help you.

 

Read my other blogs to learn more about marketing and advertising in the 21st century!

 

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Posted byBoudicaMarch 7, 2016December 16, 2019Posted inMarketingTags:content marketing, do it yourself marketing information, Marketing, Native Advertising, News1 Comment on Hi from Boudica!

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