5 insider tips on how to get in the news

How to get into the news

By Rebecca Colvin

Boudica Marketing

June 5th, 2023

Did you know that the news constantly seeks new information, creates content, and feeds it to the masses in multiple ways, including websites, social media, email, TV, radio, newspapers, and magazines?

News coverage has the power to get your business instant exposure to a massive audience.

There are stories about people and businesses every day.

So how do you get the news to do a story about you or something you are trying to advertise?

The news is ALWAYS on the hunt for information relevant to the audience they reach. There is a good chance they might want news tips from you.

If news reaches out to you first, that is probably your best bet, but even then it's still not guaranteed to make the cut. 

If you are the one reaching out to the news, the first thing a reporter is going to want to know is what is the angle. Why is this information news? Is it useful for the audience you are trying to get in front of? Is it local? New? Special? Are people going to care about it? What's in it for the people reading it? If you don't know this clearly enough, you might want to think about that more before contacting them.

If you use some of the strategies to get your information into the news, I recommend that you have a plan already set up to capitalize on your exposure. This can look like gathering emails through your website content or providing an offer in person or on social media.

It helps to share your news article with your followers through email, and social media, frame the article, and hang it on the wall of your establishment. Have a plan in place to capture new leads that are researching you.

You don't have to do something sensational to get into the news.

If you follow these tips that have worked for me to get information into the news, your chances for success will be increased for some free news coverage.

5 insider tips to get into the news

1 - Submit a press release

Include your name, phone number, business name, website, and any other relevant contact or links to relevant information across the top to help the reporter or editor looking at it get back to you easier.  Each news media outlet, whether it be radio, tv or newspaper, or whatever, should have a website with a contact us or a news submission form.

Fill that out with all your info, and be sure to tell them why your news is important. If they are interested, you should hear back fairly quickly, and then you can get their email to send your press release to them directly or they might call you to set up an interview, and hopefully, this all leads to a story eventually being published or broadcasted.

Your press release should be summarized. The longer it goes on, the better the chances it will not be used due to space and time restrictions. Be careful about adding links or attachments; your email might not even be read when it goes straight to the junk or spam folder. The way to know if this happened or not is to call the place you are trying to get the info to, and ask if they got your email.  You could also ask in your email that they let you know if they received it ok, if it's possible to get it in, and if they need anything else from you. Following up one time to get a confirmation that yes or no they got it, is OK!

2 - Write a story yourself and submit it to the news

This must be typed out in an editable Word document, preferably emailed. DO NOT write it out by hand and mail it. Some people actually do this, it's not time efficient for reporters to re-type your story.

If you can include some photos, people like to read stories with pictures. If you can save a reporter time by finding relevant images for your reader-submitted article, that will increase your odds they will pick up your story.

If reporters only need to do minor edits, your story it's way more likely to run than something they have to take a long time to re-write themselves.

Do not give them any sales pitches in your press release, or your information might be transferred to the paid advertising department.  

Stick to informational, conversational tones. Refer to tip #1 on how to find the right person to send your story to and follow up that it was received. You can also offer your expert advice or provide information in a field you are good at; they keep a list to call on experts when needed for story quotes.

3 - Keep your eyes peeled for news submission requests. 

Best of Business, Letter to the Editor, Business Spotlight, On the Move, and Volunteer Spotlights, are all examples of reader-submitted content. Most news outlets have something like this. For instance, at the Greeley Tribune, any business in Greeley can submit 50 words written by them; if there is room, they will run it on the cover of the Business section. It can include a photo or a logo, a business name, an owner's name, how long they've been in business, a phone number, and a website. They will usually let you run these spotlights every six months when they have the room.

4 - Collaboration

I would suggest you read, watch or listen to news platforms, follow reporters relevant to your news submission, and contact them for a submission request.  Look on their website for the mainline and ask to be transferred to them by name.  When you get them on the phone, be ready to summarize why you're calling pretty quickly. Reporters are working on deadlines and are very busy.

Do try to build a rapport and be nice, but never try to bribe them; they have ethical rules to follow. They won't accept gifts or favors in trade for a story.  Being respectful goes a long way to encourage cooperation, though! Reporters & Publishers are overloaded with so much information, they can get picky about what stories to pick up. These stories need to go viral, for the livelihood of the whole team.


5 -  Calendars

News has a list of things to do and other calendars available to anyone to submit events for free, or for a very low cost. This adds value to readers when they can find things to do easier. I've noticed my submissions to calendars rarely are rejected and they run from the time I post it to the date of the event. These are much easier to get in unless you are trying to advertise something that isn't local; then your listing might show up online but not in print. Sometimes you must submit the event info via email to have it added to the printed calendars, and you must also submit the online calendar info separately to have it appear in print and online. Sometimes news will pick a few from the online calendar themselves to run in print calendars.  To submit calendar information, you will need to include an event description, date, location, times, cost, contact phone, and email. Sometimes you can upload or have a photo or logo and your website.

Those are my five expert tips to get into the news!

If you tried all of the above and it didn't work or the reporter you're talking to transfers you to the advertising department because they felt your pitch was a little too sale-sy, be nice to the advertising rep; they could be your greatest asset to have at a news company.

If you have information that MUST get in, be open-minded. You could do a native advertising campaign!  This is a form of paid content marketing. The better "advertorials" we can do make it look just like a genuine article so you can't tell the difference except for the disclaimer you have to put on that says it's been paid for.

The content will be your own or written by a professional writer to make it look just like an actual news article, and the bonus is, you can get it in the news when you want to.  Other benefits you don't get with free stories, are you get to see it, revise it, and approve it. And it's guaranteed to be published wherever you choose!


About the author:

Boudica Marketing
Rebecca Colvin
Boudica Marketing

Rebecca Colvin is the founder of Boudica Marketing. She started her own company after leaving the corporate news publishing world to offer a better array of services to her clients in a one-stop shop that includes all things digital & e-commerce.

Want to work with Boudica? Set up a free consult here.

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Use this to grow your business faster

 Save yourself some time and hire an experienced social media marketing and advertising consultant to help you!

Someone who can...👇
- Save you time by managing your online presence and reputation
- Handle tedious set up and optimization...
- Create and curate content 👈
- A professional to help you with customer service and sales support through social media 💪
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- Someone with experience in copywriting and creating ads, to schedule your digital paid ad campaigns 🦋
- Someone to help you come up with a marketing strategy, then help you advertise it with multi-media buys to get quotes, reserve and manage the ad space
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- Write and send out press releases.
Social media marketing has huge benefits allowing you to nurture and service your customers. Engaging on social media can impact search engine visibility to help you show up on page #1 of online searches! A review from your happy clients can be the best source of word of mouth advertising.
Becoming visible creates a spark of interest that leads to research before they make a buying decision.

Boudica Marketing offers thriving businesses the next step to achieving the edge they need over their competition.

Every client has different needs, not one size fits all so we create custom solutions to market their business based on their who their customers are, the industry, company needs, budget, and goals.

Boudica Marketing offers over a decade of experience helping businesses and people with every personality and industry, get more awareness.

This is not all-inclusive but to show you what is possible for me to personally assist your business with:

- Facebook
- Instagram
- Twitter
- Linked In
- Snapchat
- Pinterest
- Youtube
- E-commerce
- Video
- Websites - WordPress, Squarespace, Wix, Shopify & more
- content creation
- writing and blogging
- reputation management
- online business listings
- review landing page
- email marketing
- retargeted display

I would love to hear more about your business that would benefit from social media, marketing, and advertising.

Becky Colvin CEO of Boudica Marketing



If you get knocked down, get back up.

Since the end of May 2017, I've been determined to start my own business so I could work remotely from home.

My why? My 3 young children. It started to get depressing being away from them 10 hours a day at my advertising job in another city working for a large news and media publishing company.

So I decided to focus on creating multiple sources of income.

Among them is this website which I started while working at my last job as a side hustle.

I monetized it with affiliate partners offers and Google Adwords, offering value in the form of information about marketing and advertising.

I started a podcast and monetized that, it's called The Boudica Show.

Whenever I would get knocked down and felt like I wanted to quit, I'd get back up, give my self a pep talk to keep going.

I'd meditate more. I would clean my desktop, office and my house. I would check my account more often and try to plan ahead better.

I would work on my mindset, tell myself during moments of self doubt when things weren't clicking and depression would set in, that Boudica Marketing is the greatest ad agency in the world. 

Then I would focus on being better, learning and perfecting my skills.

The little things helped. The small things. Like the time I got an email that my new podcast was shared on radio public.

I'm happy to report that things are progressing just great with my new marketing agency. And I'm continuing to take on new clients. I have had a few proposals fall through, but honestly, I felt it was meant to be because these were people that wanted free work and guaranteed results. I don't really want that kind of pressure.

I want to work with people that values and understands the benefits of social media marketing as a way to reach new clients for their business.

One of the streams of income that I've fallen into that's exploding right now is social media management. I help my clients with engagement, customer service and even sales support using social media.

It's been amazing being there to see my kids grow up this last year. I had a few oh shit moments that made me frantically apply for jobs but then I realized every time I would say or do the opposite of what I should have. It came back to not being quite ready to give up.

I'm just going to keep being brave, trying new things, and working hard at this thing called being my own boss.

Are you on the same journey as me? I'd love to connect with you. Listen to my podcast and join me inside a group. See below.

  "The Boudica Show" can be found on Apple Podcast, Pocket Cast, and Radio Public.

Here are a few of the groups and pages I run.

Social Media Managers Support Network - Interested in working from anywhere? All you need is a laptop, phone, and wifi. This is a group for all skill levels to connect and help each other learn how to get paid managing social media for busy business owners and other ways to generate income from the comfort of home.

Fort Collins Entrepreneurs - In the Fort Collins area and want to have an in-person support group, a place to form masterminds? Join the community!

Fort Collins Kids Clothing Swap - for N. Colorado parents that want to join the community, we have physical swaps free twice a year.

Kids Clothing Swap - page for news and information about upcoming clothing swaps

Roller Derby Info- into roller derby? This is the group for you! Connect with derby fanatics around the world on this page

You know you like to travel if GroupHere is where like-minded fellow travelers can share great places to go, and experiences they've had along the way.

Fort Collins Working Moms Stay at Home Dads Page - a place for local parents to connect and share information and get support.

Fort Collins Working Moms Stay at Home Dad's Private Group - a place for families in Fort Collins to plan meetups and get support for the wild adventures of being a working/stay at home parent in Fort Collins, Colorado. A place to share things to do in Fort Collins with kids.


7 ways to brand your business With Boudica

Boudica Marketing logo

There is more to branding than having an easy to recognize logo across all your advertising channels, matching images, similar color scheme, a name people can say and remember, a tagline that tells people what your values and benefits to them are.

It's also how you go about nurturing your customers for brand recognition, loyalty, referrals, repeat visits and multiple purchases.

And about how people feel about you when they think about you. What they say about you to people they know.

Branding ensures when people are ready to buy your services, they already know who you are and what makes you special. Branding builds trust.  I put together 7 ways you can start branding your business to grow awareness and get leads for your business.


#1. It all starts with a plan. Determine your audience, what their behaviors, wants and needs are.

2. You should have a clear goal of the results you want from your advertising, and the current state of your business.  Analyze your strengths, challenges, competition, and threats.

3. Sales Cycle. Depending on what your industry is, you could have a long sales cycle or a short one. How you position yourself in the market will depend on these factors.


#4 Freshen up your online presence. Create matching social media profiles with high-quality images. You really don't have to be everywhere. It's ok to focus on 2-3 platforms your audience spends the most time on. When you set up multiple platforms you can gather your followers wherever they spend time, allowing them to interact with you in real time to improve the customer service experience. You'll want to be able to be found online by the people seeking you out to service them. Social media is indexed by search engines, so the more live your channels, content, and reviews are, the higher your position will be in the search results.

Many social media platforms like LinkedIn allow you to download your list of contacts, giving you a nice start to an email list to start inviting people to your pages and asking for reviews.

Learn how to use Facebook for your business or brand to grow visibility.
Boudica Marketing

#5 Social Listening

Set up a keyword search and alerts so you can respond to any mentions for possible sales opportunities or chances to respond and share any reviews.

#6 Referrals. The highest form of flattery is a client that comes to you and says they heard about you from a friend.The internet is the ultimate form of word of mouth. Whenever you have public reviews and comments, good or bad, be sure to respond quickly, professionally, publicly, and offer a resolution. Many will seek you out online to resolve any of their issues or rave about your great service. When people have a bad experience offline, they are more likely to share this with their friends online than a good experience. Ignoring your fans, trolls or haters comments that pop up online can be harmful to your reputation, and hurt your chances of getting new or repeat business. Your potential clients can see how you handle their complaint. If you handled it well, it will boost your trust and credibility.

john-schnobrich-520022#7 Community involvement.

Supporting a cause, or starting one that solves a need in your community can instantly put your brand in front of a huge network of talented, giving people in a positive way.

Share everything with your local media and other publishers relevant to your industry in the form of a press release.  For more on how to do this see 5 insider tips on how to get in the news. Create a physical sales funnel with a bounce back offer so people you are reaching "offline" can connect with you later. This could be a sign up for a contest, coupon or special time-bound offer that they submit their information willingly to you. Create custom ads, targeting your ideal audience with compelling images that look like them. Create ad copy that energizes them and makes them feel something. Create a call to actions that feed into a sales funnel you created with your marketing strategy.

Thanks for reading!

I hope these ideas on how to brand your business will help you reach your end goal!

Need help with branding, social media and advertising so you can grow your visibility and business? Contact me today to take your marketing to the next level.


Have questions about social media, marketing or advertising? Sign up for a one hour dedicated consultation Q&A session. We will do an in depth audit of your digital and create a customized strategy with recommendations you can use to start growing your business right away.



Hi from Boudica!

Thanks for visiting BoudicaMarketing.com.

Hi from Boudica!
Boudica Marketing

Who was Boudica? She was a historical figure that fought and won many battles against the Roman Empire in ancient England. In a world where female heroines are scarce, Boudica is my feminine hero, namesake, and my roller-derby nickname.

Although I'm not doing roller-derby anymore, there is a whole subculture of derby folks out there that know me only by Boudica, fierce hip checker and blocker with Slaughterhouse Derby Girls and Foco Girls Gone Derby.

The name is my legacy I leave behind as I retire from the largest skate injury ever, getting pregnant.

I will be using this website to share the knowledge I've learned in working in the advertising department of two major news media companies.

I was in the advertising department, worked with business owners and people from marketing departments.

Together we designed custom strategies to help them achieve their goals.

We examined strengths, weaknesses, opportunities, and threats, to come up with ideas for ad design, ad copy that would attract and reach target audiences most likely to be interested in their products and services.

Boudicamarketing.com is a place you can come to learn about the current trends in marketing and advertising, find free knowledge and resources.

This is also a place where you can order advertising to reach your target market and sign up for a free consultation for your marketing strategy. If you are too busy running your business and need a little help in the marketing department, I am happy to personally help you.


Read my other blogs to learn more about marketing and advertising in the 21st century!


What is affiliate marketing? How to leverage this to be your own boss.

Tools to help you start and grow your online business

By Rebecca Colvin
June 5, 2023

If you are looking for ways to work from home and be your own boss, or you have already started a business, but you want to be more organized, check out this list of my favorite marketing, advertising, and business-related tools that will help you get more exposure for your business, brand or products—enabling you to earn money from anywhere with a laptop, camera phone, and internet connection!

I use most of these tools daily. Some are free tools, and some are paid, but they are all very affordable and pay for themselves with increased productivity and organization.

Some links on the page are from my affiliate partners; they will reward us both if you sign up using them.


WordPress is one of the most versatile website-building tools you can use to create your internet home base.

The danger of building your following and audience on other platforms, like social media, is that your page could be shut down anytime and lose all your followers.

That's why building an email list to share content produced on your own website is crucial to growing your online business.

This helps you reach people who want to hear from you and enables you to earn money through blogging, affiliate marketing, ads, or selling your products and services.

Want to get started with WordPress? Click the green underlined link to sign up now for WordPress, and you'll get $25 off!


Collect Money

Collect money online with Square! Square is dependable and offers a way to process credit cards and send invoices for payment.

They have great tools to keep track of all your incoming revenue. It also integrates with Shippo to help you ship, and print shipping labels for your orders.

Use my referall link to sign up now online to take payments with Square and get your first $1,000 in processing fees for free.


Sales Funnels

You can easily make forms on Hubspot for marketing and tracking your customers. Best of all, it's a free customer relationship management tool useful for all-sized businesses.

Ad design tools 

Canva.com creates brilliant ads, flyers, business cards, videos, and custom-branded content. Upgrade to Canva Pro for even more features to make designing anything a breeze.

Trello.com is my favorite organizational tool. You can keep track of everything you are doing, make checklists, collaborate with others to show them your boards, and view your cards if they need to be involved. It's been a lifesaver for my business, and my clients love it because they can see what I'm working on and communicate there with me. 

Midjourney.com lets you use descriptive text prompts to make beautiful AI art whenever you need something original. You'll need a Discord account to use it. There are also monthly fees to use the content commercially.

Google Workspace

Get a Google Workspace for 20% off when you sign up using my affiliate link.

What is Google Workspace? Google Workspace is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It's simple to set up, use and manage, so your business can focus on what really matters.

Watch a video or find out more here.

Here are some highlights:

Business email for your domain
Look professional and communicate as you@yourcompany.com. Gmail's simple features help you build your brand while getting more done.

Access from any location or device
Check emails, share files, edit documents, hold video meetings, and more at work, at home, or on the move. You can pick up where you left off from a computer, tablet, or phone.

Enterprise-level management tools
Robust admin settings give you total command over users, devices, security and more.

Sign up for Google Workspace using my link and get a 14-day trial, and message me to get an exclusive discount when you try Google Workspace for your business.

Request a discount for Google Workspace by emailing me at boudica@boudicamarketing.com, or you can schedule a call with me here. 

I hope these tools can help you build a business that fulfills you and helps you live the life of your dreams!
About the Author

Boudica Marketing
Rebecca Colvin
Boudica Marketing

Boudica Marketing provides marketing consultation and support to help businesses grow using the latest marketing trends.

Want to work with me? Request a free 15-minute consultation.

You might also be interested in reading: Learn how to get in the news for FREE without doing something sensational!

Connect to me on social media here

What are the easiest ways to make passive income?

There are many ways to generate passive income. Some of the most accessible ways to make passive income include:

  • Blogging: You can start a blog and monetize it through advertising, affiliate marketing, or selling your own products or services.
  • YouTube: You can create YouTube videos and earn money through advertising.
  • Freelance writing: You can write articles, blog posts, or other content for clients and get paid on a per-project or per-word basis.
  • Investing: You can invest in stocks, bonds, real estate, or other assets and earn money through dividends, interest, or capital gains.
  • Starting an online course: You can create an online course and sell it to students.
  • Creating an app: You can create an app and sell it to businesses or individuals.
  • Selling digital products: You can create and sell digital products, such as e-books, music, or software.
  • Renting out property: You can rent out a property, such as a house, apartment, or room, and earn money from the rent.
  • Starting a dropshipping business: You can start a dropshipping business and sell products without carrying any inventory.
  • Affiliate marketing: You can promote other people's products or services and earn a commission for each sale that you generate.

These are just a few examples of jobs that can generate passive income.

Many options are available, so you can find one that fits your skills, interests, and goals.

It is important to note that passive income is not always easy to achieve.

It takes time, effort, and planning to create a successful passive income stream.

However, if you are willing to do the work, it can be a great way to supplement your income or even replace your full-time job.

Here are some additional tips for making passive income:

  • Start small: Don't try to do too much too soon. Start with a small project or investment and build from there.
  • Be patient: It takes time to build a successful passive income stream. Don't expect to get rich overnight.
  • Be persistent: Don't give up if you don't see results immediately. Keep working at it and you will eventually succeed.

With hard work and dedication, you can achieve your goal of making passive income.

Boudica Marketing
Rebecca Colvin
Boudica Marketing

Connect to me here.

How to do affiliate marketing

Affiliate marketing is a great way to make money online by promoting other people's products or services.


Here are the steps on how to do affiliate marketing:

  1. Choose a niche. The first step is to choose a niche that you are interested in and knowledgeable about. This will help you create relevant and engaging content for your audience.
  2. Find affiliate programs. Once you have chosen a niche, you need to find affiliate programs offering products or services you believe in. Many different affiliate programs are available, so you should be able to find one that fits your needs.
  3. Create content. The next step is to create content promoting the products or services you are affiliated with. This content can be in the form of blog posts, articles, videos, or social media posts.
  4. Promote your content. Once you have created content, you need to promote it so that people can see it. You can promote your content on social media, email marketing, or paid advertising.
  5. Track your results. It's essential to track your results to see what is working and what is not. You can track your results using Google Analytics or another analytics tool.

Affiliate marketing can be a great way to make money online, but it takes time and effort to be successful. By following these steps, you can increase your chances of success.

Here are some additional tips for affiliate marketing:

  • Build an audience. The more people you have following you, the more likely you are to make sales. You can build an audience by creating high-quality content, promoting your content on social media, and engaging with your audience.
  • Be honest and transparent.  If you promote a product or service you don't believe in, your audience will be able to tell and will be less likely to trust you.
  • Offer value. The best way to get people to click on your affiliate links is to offer them value. This could mean providing helpful information, sharing exciting stories, or giving away free resources.
  • Be patient. It takes time to build a successful affiliate marketing business. Don't expect to make a lot of money overnight. Just keep creating great content, promoting your content, and building your audience, and you will eventually start to see results.
About the author

Boudica Marketing
Rebecca Colvin of Boudica Marketing

Boudica Marketing is a digital marketing agency specializing in social media marketing support for businesses. We help businesses of all sizes grow their online presence and reach new customers through social media.

Set up a consultation with Boudica Marketing.

The Future of Virtual Reality and AI in Marketing: A Creative Report

Virtual Reality (VR) and Artificial Intelligence (AI) are rapidly changing the face of Marketing.

Shopping for dresses trying on a blue silk dress
Shopping in the future

Providing businesses with new and innovative ways to engage with customers. Lets explore the future of VR and AI in marketing, examining their potential impact and their benefits to businesses.

Virtual Reality in Marketing

Ai & VR Advertising
The future of advertising with AI & VR.

Virtual Reality is a technology that allows users to immerse themselves in a simulated environment. It offers a unique opportunity for businesses to create interactive and engaging experiences that can capture the attention of their target audience. The use of VR in marketing can be classified into the following categories:

Product Demonstration

A woman wearing a VR headset to see a product demonstration.
Virtual reality is the future of marketing.

VR can be used to demonstrate products and services in a highly interactive and immersive way. This can be especially useful for businesses that sell complex or expensive products, where explaining their features and benefits in a traditional marketing setting can be challenging.

Virtual Events

VR Events
VR will be the future of attending events.

Virtual events can be created using VR technology, allowing businesses to host immersive experiences that can be attended from anywhere in the world. This can be a cost-effective way to hold otherwise impossible events due to logistical challenges.

Brand Awareness

VR can be used to create unique and memorable brand experiences which can help businesses stand out in a crowded market.

By immersing customers in a brand experience, businesses can build stronger connections with their target audience.

Artificial Intelligence in Marketing

Using VR for marketing
Advertising with VR

Artificial Intelligence refers to the ability of machines to learn and perform tasks that would normally require human intelligence.

AI is being used in marketing in several ways, including:


AI can be used to personalize marketing messages based on customer data, such as browsing history, purchasing behavior, and demographics. This can lead to higher engagement rates and improved customer experiences.


Chat bot on Boudica Marketing
Chatbots are the future of customer service

Chatbots are AI-powered virtual assistants that can help businesses provide 24/7 customer support. They can answer common questions, provide recommendations, and even help customers make a purchase.

Predictive Analytics

AI can be used to analyze customer data and predict future behaviors, such as which products a customer is likely to purchase. This can help businesses optimize their marketing strategies and improve their ROI.

The Future of VR and AI in Marketing

The future of VR and AI in marketing is bright, with both technologies set to revolutionize how businesses interact with customers. Here are some of the ways we can expect to see these technologies used in the future:

Enhanced Personalization

As AI becomes more sophisticated, we can expect to see even greater levels of personalization in marketing. Businesses will be able to use AI to create highly targeted and personalized marketing messages that are tailored to individual customers.

Virtual Shopping Experiences

Shopping for a red dress in a Virtual reality store
The future marketing, VR and AI

As VR technology advances, we can expect to see virtual shopping experiences replicating the in-store experience. Customers can browse products in a virtual environment, try them on, and even make purchases without ever leaving their homes.

AI-Enabled Advertising

AI can be used to analyze customer data and create highly targeted advertising campaigns that are tailored to individual customers. This can lead to higher engagement rates and improved ROI for businesses.

Improved Customer Service

Customer service with VR and AI
Future of customer service

As chatbot technology becomes more sophisticated, we can expect to see even greater levels of customer service automation. Chatbots can handle more complex queries, provide more personalized responses, and even detect and resolve customer issues before they become problems.

The future of VR and AI in marketing is exciting, with both technologies offering businesses new and innovative ways to engage with customers.

As these technologies continue to evolve, we can expect to see even greater levels of personalization, engagement, and customer satisfaction in marketing.

Businesses that embrace these technologies will be well-positioned to succeed in the years ahead.

Posted by Boudica

Connect to her here.

Boudica Marketing
Rebecca Colvin, founder of Boudica Marketing.

11 pro tips for advertising on a shoestring budget.


Are you desperate for more customers but don't have money to advertise?

I have heard this time and time again.

If people don't know who you are or how to find you, how can they buy from you?

Advertising can in some cases be a tax-deductible business expense. (Talk to a CPA).

It's an investment to grow your business.

Here are 11 of my favorite ways to advertise on a shoestring budget.  

  1. Events. Plan or attend an event. If you organize an event, recruit other businesses to set up a table or sponsor you to help you with the costs. If you provide enough value, you can charge admission to cover advertising.
  2.  Create a Deal. This is a no up front cost advertising program. You may have heard of Groupon or Living Social.  The publisher of your deal will keep a portion of the buy now purchases in exchange for promoting your deal and business to its audience of people that signed up to get discounted deals, you keep a portion of everything they offer brings in, and money is automatically deposited into your bank account. Experiences and packages work well for this kind of advertising. The purpose isn't really to make money but to get new clients that you can turn into return customers.
  3. Free Calendars. If you have an event you need to promote, you can usually post it for free on "things to do" calendars that can be found on social media, local news websites, newspapers, radio, broadcast stations, and magazines. Be prepared for sales calls, but it's free to submit the info.  This isn't a guaranteed form of advertising, it's up to them to approve the post, and they can decide when and how long it runs for.  If the info gets picked up, it's a great way to get your name out there to a wider audience for free.
  4. Press release. Send your information to all the relevant news sources that may have an audience you are trying to reach. To learn how to make one, read my article 5 insider tips on how to get into the news.
  5. A website. Having an online presence builds trust. When your website is easy to find, relevant to the user, mobile-friendly, and easy to navigate, you will show up higher in searches when people are searching online to purchase or do research. It used to be that you had to spend thousands of dollars and tons of time to make changes to get it just right, and then after that, it must constantly be updated and optimized to be found easily online. Now, you can have a  professional website that's easy to set up, update and optimize yourself. This is one way you can grow awareness for your business.
  6.  Social Media. It's free to start a business page on social media channels and create groups to gather your tribe of people that want to connect to you in real time on a more personal level. Your customers, fans, and followers want to hear from you and interact with you online. They want to share your information with their friends and leave reviews. What are you waiting for? Social media posts show up on internet searches, post content to be top of mind and be found easily online. Share pictures, updates, and offers, and ask for referrals using your social media pages. Use hashtags with each post that is relevant, and be sure to interact on your business page with your target audiences as much as possible with engagement on posts, comments, and shares to grow your digital presence faster.
  7.  Google Adwords. Reach your exact target audience while they are online researching in the buying mode. You can run a search ad or display ad to be seen on search results as well as on websites your target audience spends time on. You have control over the budget and the ad copy. There are keyword planner tools you can use with Adwords to help you with insights into what people are asking about online to help you plan content for your ads.
  8. Paid social media display ads. Target your ads and unique message to audiences with specific behaviors, interests, income levels, zip codes, buying behaviors, and more. Ads will work better if they have been written for the right target audience, with images that look like them. Your ads will cost less if your page is getting a lot of engagement first, so be sure to send your ad out for a test to your best engagers for an opinion before you decide to put money into boosting it. Use the Ads Manager function of Facebook for the best targeting capabilities.
  9.  Video Marketing. Live video will be the #1 way to reach your audience in terms of visibility. You can use social platforms like Youtube, TikTok, Snapchat, Instagram, Twitter, and Facebook Live. You can also share your homemade video from your phone on your pages and with news outlets to make it go viral. Add captions and embed your live broadcast or recorded video on your website's home page for an SEO boost. Email it out to your list using mail chimp, embedding the video into the email with lots of keyword-rich content and hashtags included.
  10. Email marketing. Continuously build up your list of email subscribers, and schedule regular emails to reach and engage them.  To grow your list, you will need a strategy to entice them to give up their info willingly. One way is to offer something of value in exchange for the information. Try to keep it simple. Include this in your marketing strategy. You can offer links to your products and services to people that know, like, and trust you. Google Forms is free to set up a form that you can use to capture email data. You can also do a form for free inside Hubspot, which manages customers' information and allows you to email them easily. If you have an email for your website, you can use Mailchimp or Hubspot to make and schedule great emails for your business using your list.
  11.  SEO. Take a peek at keywordtool.io and check out the long-tail keywords your customers search for, and incorporate them into your content. This helps you show up in google searches. This works great when you explain the problem, how you can solve it, and give people a way to buy. There are three kinds of searches that people normally do. A. Researching  B. Information, and C. intent to buy. Be sure you have the right call to action for your audiences, depending on what their search intent shows based on the keywords they are searching for.

Hope this gave you some good ideas on how to advertise for free or at little cost!

Did you get anything useful from my article?

Like, comment, share & follow me!

XOXO Boudica


Connect to me here.




Here are a few examples of the type of clients I've worked with in the past.

Some I did an ad layout, media buys, a new logo design, or built their website.

Others I handled the social media channel setup, content creation, copywriting, scheduling the content cross channel, engaging on their social, growing their followers, setting up and deploying email marketing, and managing customer service through social media. 

Fit U

John Cooney Plumbing

Seneca House Assisted Living

C A Russell - You Can't Hurt Me Anymore, A Memoir

Hart College of Cardiac Sonography & Healthcare Inc

Colorado Concepts Salon

Gabe for Iowa

Proline Designs

A Home for Life

DS&K Investments, LLC

Longs Peak Tractor Club 

The Greeley Old Time Farm Show

A Turquoise Life

VZP Digital

Greeley RV Park & Campground

Applewood Arts


Comedy Con

Orthopaedic Center of the Rockies

A-1 Heating and Air Conditioning Services

Craft Electric 

Cafe Athens

Aqua Spas

Border States 

PE Shows


J&T Feeds

First Farm Bank

Bill Barrett 

Perry's Vacuum 

TLC Carpet

Answers to Health 

The Greeley Holocaust Memorial

Blind Brothers 

Robin Nance Clock Repair

Greeley Guest House

Platte River Fort

Boot Barn

Warehouse Supply

Moffatt Glass

Auto Collision Experts

Swan Heating and Air

Weld County Fair

Bill Barrett

Alberts Water and Wastewater Specialists

Greeley Lock and Key


Greeley Area Habitat for Humanity

Columbine Health Systems

Patriot Pet Supply

BT Real Estate


Help others with marketing & advertising? This helps you automate your services.

Fort Collins, CO

Rebecca Colvin

Founder of Boudica Marketing


You don't have to know it all to be successful if you have help from reliable experts.

If you help other people with marketing and advertising, you know how quickly tasks can add up.

Hiring experts to help is easy when you partner with the company I use.

They help in all aspects of digital marketing. You can price out and sell your products or use theirs, create packages from the services available to outsource, and become the middleman.

You collect a profit determined by you.

The people you'll work with are real, highly supportive, and knowledgeable.

Join and use them for free here.

There are premium paid plan upgrades that discount the products and remove their branding so you can add your own.

They offer education and help to establish your store.

If you need help with websites, email marketing, social media, search engine optimization, or listing distribution, you and your clients will have every possible tool they'll ever need.

About the Author

Becky Colvin is the founder of Boudica Marketing, a full-stack marketing and advertising agency from Fort Collins, Colorado, specializing in helping businesses establish and grow their online presence.

Boudica Marketing
Boudica - founder of Boudica Marketing

Connect to me 

Sell anything online using this!

Do you have an idea for an online business, but think it will cost a lot of money to make a website with e-commerce built in?

What you're about to learn will blow your mind and encourage you to go all in on your own online store to be your own boss.
Now anyone can easily set up an e-commerce store with Shopify, and run it from anywhere!
I've tried all the website makers, and this tool makes the process of selling online and drop-shipping so much simpler.

Marketing from a Shopify site is easy and intelligent.

Using the right integrations, you are reminded about new products you've added, so they can easily be shared to all your connected social media channels.

I can always find great products to print on demand, and if I use my own artwork, I know that I'm not infringing on anyone else's copy-writes.

There is no need to hold physical inventory with a Shopify store. This is probably my favorite part. You can outsource it all, from the product creation to shipping it directly to the consumer with a mark up in between to help you make money off the sale.

Whatever I can think of selling, there is a wholesaler that can ship any of my pre-paid items directly to my customer on my behalf.

It makes no sense to hold physical inventory when drop-shipping with Shopify is so simple.

Orders are processed either manually or automatically based on what you prefer.

The way it works is once you have an item set up for sale on your website, people buy it and pay you.

Their money goes into your bank account, and then you turn around and pay the person who has the item for sale, but give the shipping label info to put on the product so it looks like it comes from your online store.

You keep whatever your markup is in between. You literally become the middleman.

You can choose to mark the item up to include the cost of shipping, or you can have the customer pay for shipping.

Who can use Shopify to build an e-commerce store?

Shopify is ideal for anyone needing a solid work from anywhere job they can do on their own time.

For traditional brick-and-mortar businesses to add thier products and services for purchase online to help them stay relevant, and keep up with the demands of the intelligent and savvy online shoppers who prefer the convenience of shopping online.

Musicians can use this website to sell sound clips, book paid performances, sell tickets, and merchandise, plus connect their followers and market to them to grow and nurture their fan base for repeat business and continued growth.

Writers, Artists, Stay at home Parents, and just about anyone with something to show off or say, can use this website easily to become their own bosses, and then work from anywhere with a simple laptop or phone and a wifi signal.

Here's a quick and dirty guide to building your own Shopify Store.

I'll go over how to -
  • Organize your store
  • Test a purchase and return
  • Launch your online store
  • Add other online sales channels

Before setting up your Shopify store, it's important to understand your goals.

Ask yourself a few basic questions. Focus your attention to speed up your setup process.
  • Obtain Taxes, and licenses, and refer to local laws for your type of business. (If you hire a lawyer for advice to help you structure it properly- that is a business expense that could be tax-deductible. )
  • Sales channels to use.
  • Pricing plan that fits your needs

Shopify Basic costs $29 per month, with 2.9% + 30¢ per online transaction fee online, 2.7% and 0¢ fee for in-person transactions, + 20¢ per transaction if not using Shopify payments.

The main Shopify plan costs $79 per month, with 2.6% + 30¢ per transaction, 2.5% in person with 0¢ per transaction, plus 1% per transaction if not using Shopify Payments for payment processing.

Advanced Shopify costs $299 per month, with 2.4% + 30¢ per transaction, 2.4% + 0¢ for in person transactions, + .5% for non Shopify Payment processing.

First steps, sign up for a Shopify Account (contact me for a free 2-week trial link coupon to use) 
Before you add products to your Shopify store, enter some information about yourself and your store. Word of advice I wish I followed, think of your exit plan in the beginning. Don't make the name of your store anything too personal or something you wouldn't want to consider selling to another person down the road should your store later become successful.
Decide on some basic standards for your product listings and customer transactions.
Set up your domain so customers can find your store online.

Log in to your store

  • Password-protect your store
  • Name your store
  • Choose your legal business name and address.
  • Add your billing information.
  • Set a default currency for your store listings.
  • Set a default weight unit for your store listings. Staff your store if necessary.
  • Set up your domain.
Organize your store.

The way that your store looks and the kinds of products that you're going to sell are two of the most important parts of your online store.
Try a few different themes to see which one looks best, and then add some products to sell.
Depending on how many products you plan to offer, adding and organizing your product listings can be the most time-consuming step of setting up a Shopify store.

Give yourself plenty of time to add your products, organize them into logical groups, and set the necessary tax and shipping information.

A few tips to get you started:

  • Make your website look great with a theme.
  • Add your products.
  • Organize your products.
  • Set up your shipping settings.
  • Set up your taxes.
  • Set up your payment gateways.

Test your store!

Before you launch your online store, place some test orders to see how the checkout process works.
  • Test successful and failed transactions.
  • Test refunding and canceling orders.
  • Test fulfilling and partially fulfilling orders.
  • Test archiving successful orders.
Launch your online store.

After you've picked a plan and tested your online store, you're ready for people to see it.

You can remove your online store password, and add a chat widget to make it easy for online store visitors to ask questions!

  • Remove your online store password to give customers access to your store.
  • Add chat to your online store and read and respond to messages in Shopify.

Add Sales Channels

After you launch your online store, add some sales channels.

Each has eligibility requirements based on your region, and product types, and sometimes depends on your Shopify plan.

  • Sell with Facebook
  • Sell with Buy Buttons
  • Sell with Facebook Messenger
  • Sell with Instagram

Promote your business

After you launch your online store, you'll need to promote it.

Improve your store's visibility by thoughtfully designing your home page metadata, and promoting your store in all of the appropriate spaces.

Thanks for reading!



Becky Colvin

Becky Colvin is CEO of Boudica Marketing, a Fort Collins-based full-stack agency that helps business owners thrive online.

Click here to schedule a 15 min. discovery call.

Connect to me on twitter.com/Becky_Colvin

* The author may be rewarded financially for your referral when some links on this page are used to establish a new Shopify store and later sign up for a paid plan.