Sell anything online using this

Becky "Boudica" Colvin

Here’s why I adore using Shopify for my e-commerce store and how you can start your own online store too.

It’s super user friendly compared to the rest. And I’ve used them all. 

Marketing from Shopify is easy and intelligent. You’re reminded about new products you’ve added, so they can easily be shared to all your connected social media channels.

I can always find great products to print on demand. I use my own artwork so I know I’m not infringing on anyone else’s copywrites.

There is no need to hold physical inventory! Whatever I can think of selling, there is a wholesaler that can ship any of my paid items directly to my customer on my behalf.

It makes no sense to hold physical inventory when dropshipping with Shopify is so simple.

Orders are processed either manually or automatically based on what you prefer.

The way it works is once you have an item set up for sale on your website, people buy it and pay you. Their money goes into your bank account, and then you turn around and pay the person who has the item for sale. You keep whatever your markup is in between. You literally become a middleman. You can choose to mark the item up to include the cost of shipping, or you can have the customer pay for shipping.

Who can use Shopify to build an e-commerce store?

It’s ideal for anyone needing a solid work from anywhere job they can do on their own time. For brick-and-mortar businesses to add products and services online to help them stay relevant, and keep up with the demands of the free market.

Musicians can use this website to sell sound clips, book paid performances, sell tickets, merchandise, grow and nurture their fan bases.

Writers, Artists, Stay at home Parents, and just about anyone with something to show off or say, can use this to become their own bosses, and work from anywhere.

The following is a quick and dirty start guide to building your own Shopify Store. 


Next, I’ll go over how to:

  • Organize your store
  • Test your store
  • Launch your online store
  • Add other online sales channels
Before you start setting up your Shopify store, it’s important to understand your goals. Ask yourself basic questions. This can help you to focus your attention and speed up your setup process. You might also want to think about which pricing plan meets your needs.
  • Find local experts to get advice on taxes and laws for your business.
  • Choose which sales channels you want to use.
  • Think about which pricing plan you need.


Shopify Basic costs $29 per month, with 2.9% + 30¢ per online transaction.

The main Shopify plan costs $79 per month, with 2.6% + 30¢ per transaction.

Advanced Shopify costs $299 per month, with 2.4% + 30¢ per transaction.

Before you stock your Shopify store with products, you need to enter some information about yourself and your store. You need to decide on some basic standards for your product listings and customer transactions. Also, you need to set up your domain to make sure that your customers can find your store online.

Log in to your store

  • Password-protect your store
  • Name your store
  • Choose your legal business name and address.
  • Add your billing information.
  • Set a default currency for your store listings.
  • Set a default weight unit for your store listings.Staff your store if necessary.
  • Set up your domain.

Organize your store.

The way that your store looks and the kinds of products that you’re going to sell are two of the most important parts of your online store. Try a few different themes to see which one looks best, and then add some products to sell. Depending on how many products you plan to offer, adding and organizing your product listings can be the most time-consuming step of setting up a Shopify store. Be sure to give yourself plenty of time to add your products, to organize them into logical groups, and to set the necessary tax and shipping information.
  • Make your website look great with a theme.
  • Add your products.
  • Organize your products.
  • Set up your shipping settings.
  • Set up your taxes.
  • Set up your payment gateways.
Test your store
Before you launch your online store, place some test orders to see how the checkout process works.
  • Test successful and failed transactions.
  • Test refunding and canceling orders.
  • Test fulfilling and partially fulfilling orders.
  • Test archiving successful orders.
Launch your online store.
After you’ve picked a plan and tested your online store, you’re ready for people to see it. You can remove your online store password, and add a chat widget to make it easy for online store visitors to ask questions.
  • Remove your online store password to give customers access to your store.
  • Add chat to your online store and read and respond to messages in Shopify.
  • Add other online sales channels.

After you launch your online store, your business might benefit from adding some other online channels to your Shopify store. There are several online channels that you can add to your Shopify admin when selling online.

Each sales channel has eligibility requirements based on your region, your product types, and sometimes on your Shopify plan.

  • Sell with Facebook
  • Sell with Buy Buttons
  • Sell with Facebook Messenger
  • Sell with Instagram

Promote your business

After you launch your online store, you’ll need to promote it. You can improve your store’s visibility by thoughtfully designing your home page metadata and by promoting your store in all of the appropriate spaces.


Becky "Boudica" Colvin
Becky Colvin CEO of Boudica Marketing

Becky Colvin is CEO of Boudica Marketing, A Fort Collins-based full-stack agency that helps business owners thrive online.

Click here to schedule a 15 min. discovery call. 

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* The author may be rewarded financially for your referral when affiliate links on this page are used to establish a new Shopify store. 


Published by Boudica

Owner and CEO of Boudica Marketing. Helping businesses get leads and save time by managing marketing, advertising, and social media.

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